영업사원에 대한 통제유형， 반응， 그러고 직 무만족 간의 구조적 관계 - 역할명확성과 자기효능감의 매개효과 -

유동근,; 임종구,; 임지훈,

doi:10.1080/12297119.2007.9707266

Journal of Global Academy of Marketing Science

2007

DOI: 10.1080/12297119.2007.9707266

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영업사원에 대한 통제유형， 반응， 그러고 직 무만족 간의 구조적 관계 - 역할명확성과 자기효능감의 매개효과 -

유동근 유동근¹,

임종구 임종구

임지훈 임지훈

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The Influences of Price, Product and Promotion on Clothing Impulse Buying by the Internet Shopping Mall Types

Ji¹

2013

Fashion & Textile Research Journal

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: This study analyzes the influence of price, product and promotion on clothing impulse buying according to internet shopping mall type. This study conducted a survey of 346 male and female consumers in their 20s-40s who have experienced clothing impulse buying from an internet shopping mall. Respondents were selected using convenience sampling through an online survey conducted in August 2012. For statistical analysis, descriptive statistics, reliability analysis, χ 2 -test, factor analysis, and regression analysis where carried out using SPSS for Windows 12.0. The results were as follows. First, there were significant differences for consumer gender, age, marital status, and education on clothing impulse buying according to shopping mall type. Second, there were differences for the influence of each component (price, product and promotion) on clothing impulse buying according to shopping mall type. Third, it was identified that influence of components (price, product and promotion) on clothing impulse buying were in the following order: low price, freshness, prize promotion, scarcity, open market price discount, prize promotion, freshness, fashionability, low price in general shopping malls, payment term benefit, freshness, and scarcity in fashion SOHO shopping malls. This study provides information for consumer management and promotion strategies according to each shopping mall type by understanding clothing impulse buying by consumers and factors according to shopping mall type.

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The Influences of Price, Product and Promotion on Clothing Impulse Buying by the Internet Shopping Mall Types

Ji¹

2013

Fashion & Textile Research Journal

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영업사원에 대한 통제유형， 반응， 그러고 직 무만족 간의 구조적 관계 - 역할명확성과 자기효능감의 매개효과 -

Cited by 1 publication

References 36 publications

The Influences of Price, Product and Promotion on Clothing Impulse Buying by the Internet Shopping Mall Types

The Influences of Price, Product and Promotion on Clothing Impulse Buying by the Internet Shopping Mall Types

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