메타버스의 아바타 동일시가 몰입, 대리만족 및 패션 브랜드 아이템 공유의도에 미치는 영향

신, 승희; 김, 효정; 유, 정민; 박, 민정

doi:10.5850/jksct.2023.47.3.492

J. Korean Soc. Cloth. Text

2023

DOI: 10.5850/jksct.2023.47.3.492

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메타버스의 아바타 동일시가 몰입, 대리만족 및 패션 브랜드 아이템 공유의도에 미치는 영향

승희 신,

효정 김,

정민 유

et al.

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Cited by 3 publications

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메타버스 기반 브랜드 가상 공간 내 플로우가 만족과 가상 및 실제 패션 제품 구매의도에 미치는 영향

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여

2023

J. Korean Soc. Cloth. Text

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메타버스의 아바타 동일시가 몰입, 대리만족 및 패션 브랜드 아이템 공유의도에 미치는 영향

Cited by 3 publications

References 75 publications

Examining the Impact of Avatar Customization on the Continuous Intention to Use the Metaverse : The Mediating Role of Self-expansion and the Moderating Effect of Self-efficacy

Examining the Impact of Avatar Customization on the Continuous Intention to Use the Metaverse : The Mediating Role of Self-expansion and the Moderating Effect of Self-efficacy

메타버스 기반 브랜드 가상 공간 내 플로우가 만족과 가상 및 실제 패션 제품 구매의도에 미치는 영향

How the metaverse user experience influences self-efficacy and intention to share avatar contents

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