다차원척도법(mds)을 이용한 애슬레저 웨어 선택속성에 따른 브랜드 포지셔닝 전략 연구

김, 진세; 우, 성희; 김, 진국

doi:10.23949/kjpe.2023.3.62.2.6

Korean J. Phys Educ

2023

DOI: 10.23949/kjpe.2023.3.62.2.6

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다차원척도법(mds)을 이용한 애슬레저 웨어 선택속성에 따른 브랜드 포지셔닝 전략 연구

진세 김¹,

성희 우²,

진국 김³

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다차원척도법(mds)을 이용한 애슬레저 웨어 선택속성에 따른 브랜드 포지셔닝 전략 연구

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