قبول المستخدمين المصريين لمحتوى الفيديو المصنوع بأدوات الذكاء الاصطناعي على منصات التواصل الاجتماعي
بسنت مراد فهمي
Abstract:This research investigates the acceptance of AI-generated video content on social media platforms among Egyptian Millennials and Generation Z users. A model, extending the AI Device Use Acceptance Model (AIDUA), was proposed, incorporating additional variables into the existing three-stage model. The study examined the impact of nine determinants on the final stage, whether users were willing or opposed to using AI technology for video content creation. These determinants encompassed social influence, hedonic … Show more
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