حلال مارکیٹنگ کا قرآنی تصور اور روایتی مارکیٹنگ سے اس کا تقابل

Abstract

The term Marketing is as old as the human history itself. It is the basic and core need of human life as it involves from production to consumption that is supposed the complete process of any business. In order to regulate and manage this whole process, it is divided into four main parts: Production, Pricing, Place and Promotion. It is abbreviated as 4 P’s of marketing. Several books and articles are available to understand these concepts and to implement them in someone’s business to get good results. It is necessary to evaluate the term Halal marketing and compare these 4 P’s of conventional Marketing with Islamic concepts of Halal Marketing. In this paper after defining conventional and Islamic Marketing, a complete Quranic Concept of Halal marketing is transcribed, and then a comparative study between Conventional Marketing and Halal Marketing is prepared on the basis of 4 P’s of Marketing.