النهج الأخضر- المرن: خطوة نحو تعزيز الميزة التنافسية لشركات الطيران
محمود رمضان العزب,
هبه صلاح زكى
Abstract:The lean green approach (LG) has gained importance in the service sector. LG is a recent approach that combines green management and lean thinking principles into a single paradigm. The simultaneous implementation of LG can help airlines improve resource efficiency, reduce costs, conserve the environment, and remain competitive. Although LG approach achieves many benefits for airlines, several challenges remain. The overall objective of this research is to explore the practices, opportunities, and challenges o… Show more
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