اتجاه العملاء نحو التسوق باستخدام روبوتات المحادثة التفاعلية (Chatbots) وعلاقته بالارتباط الرقمى: الدور المعدل للخصوصية المدركة والاستغراق الشرائي
محمد محمود عبداللطيف
Abstract:This research aimed to test the attitude of Egyptian consumers towards shopping assistant chatbots and its relationship with digital engagement through mediating role of functional usefulness, hedonic usefulness, and attitude, as well as the moderating role of perceived privacy and purchase involvement. A structural equation modelling has been developed to investigate the relationship between research variables. The quantitative method was chosen in this research with deductive approach. To collect the primary… Show more
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