Abstract:In the contemporary circumstances of accelerated globalization, every country, region and city have to compete for their part in the total number of the world's consumers, tourists, businesses, investment and experts. Creating a brand and building a favorable image of the specific city can be of great importance in the process of the realization of its economic, political and developmental objectives, differentiation with regard to competitive cities, as well as in the process of gaining a global competitive a… Show more
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