2017
DOI: 10.18334/tezh.4.1.37543
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Разработка Подходов К Анализу Ресурсного Потенциала Торговой Организации С Целью Выбора Конкурентной Стратегии

Abstract: В статье раскрывается сущность ресурсного потенциала торговой организации, факторы, на него влияющие, дается состав и характеристика ресурсов. Обобщены научные подходы к определению состава и к оценке ресурсов организации. Предложена авторская трактовка понятия ресурсного потенциала. В процессе исследования авторами сделан вывод, что существующие подходы к определению видов ресурсов и их анализу не обеспечивает объективную оценку ресурсного потенциала торговой организации. Стратегическое видение потенциальных … Show more

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Cited by 3 publications
(3 citation statements)
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“…Nikolaeva T. offers to distinguish personnel, information, organizational, financial and investment and technological potentials of trade enterprises (Nikolaeva & Lykasova, 2011). Later she expands the list of resource potential components but distinguishes marketing resources; resources which are involved in gaining competitive advantages; spatial resources and consumer capital; information, financial and investment resources; management competencies (Nikolaeva & Uryasyeva, 2017).…”
Section: Resource Potential Component Of the Trade Enterprise Development Corementioning
confidence: 99%
“…Nikolaeva T. offers to distinguish personnel, information, organizational, financial and investment and technological potentials of trade enterprises (Nikolaeva & Lykasova, 2011). Later she expands the list of resource potential components but distinguishes marketing resources; resources which are involved in gaining competitive advantages; spatial resources and consumer capital; information, financial and investment resources; management competencies (Nikolaeva & Uryasyeva, 2017).…”
Section: Resource Potential Component Of the Trade Enterprise Development Corementioning
confidence: 99%
“…At the macroeconomic level, the processes of economic concentration affect the efficiency of the sectoral market, the development of its innovative potential, as well as the competition, and hence the mechanism of the market economy, determining in many respects the methods of its state regulation. At the level of trade enterprises, economic concentration affects the efficiency of business processes, and most importantly, creates the necessary resource mobilization that ensures sustainable growth rates for companies that are necessary for survival and development in a highly competitive and unpredictable external environment [7].…”
Section: Economic Concentration As a Direction Of Development Of Tradmentioning
confidence: 99%
“…Повысить конкурентоспособность субъекта торговли позволяет эффективное управление инновациями [5,13,16,20] (Efimovskaya L.A., 2012;Mayorova E.A., 2014;Nikolaeva T.I., Uryaseva T.I., 2017;Tsaregorodtseva S.R., Trofimova L.I., 2015).…”
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