Пути Повышения Эффективности И Укрепления Рыночной Позиции Специализированных Магазинов

Abstract

Development of specialized shops, sales and profit growth is to limit consumer threads associated with a narrow radius of their service, saturation territory similar shops (or implement in its range the same products), as well as the irregular nature of the consumption of the sold goods.In article the basic ways of improving the efficiency of the work of the specialized shops and possibility of their use in the retail trade: choosing the right store location, understanding trade data when generating product range and unique selling proposition, a deep understanding of rapidly changing preferences of distinct groups of buyers. Also the influence of the development of specialized stores integration processes and constraints associated with their activities.