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The article analyses and proves the expediency of assessing the investment attractiveness of the Ukrainian economy on the basis of international ratings. The main task of the scientific publication is the analysis of the current state of investment attractiveness of the national economy and the determination of priority directions of its further strategic development. The concretisation of methodological approaches to the assessment of the level of investment attractiveness of the national economy through the prism of rating assessments of various agencies becomes a prerequisite for the formation of modern methods, principles, forms and priority tools of state regulation of this process. The use of innovative methods and methods of conducting scientific research in the context of determining the level of investment attractiveness of the national economy is a fundamental element of the model of successful attraction of investment capital and implementation of long-term strategic investment decisions. The subject of the scientific article is a rating of the investment attractiveness of the national economy from the perspective of the post-war period. The methodology of scientific research is based on the need to determine the level of economic efficiency of investment capital in modern conditions of globalisation transformations in the economy of Ukraine. The paper reveals the main issues of the methodology of investment decision analysis and the definition of criteria of efficiency of investment capital attraction to the national economy. The criteria of selection, justification and adoption of balanced management decisions are detailed and analysed. The purpose of this study is a comprehensive analysis of the state's position in international rating assessments of investment attractiveness, identification of key factors influencing the formation of a high level of investment attractiveness of the Ukrainian economy and search for ways to increase it by attracting additional investment capital. The conclusion of the publication is the search for ways to ensure a high level of investment attractiveness of Ukraine's economy as a dominant factor in attracting international investment capital. The fundamental strategic priority of the state investment policy is to form a comprehensive mechanism for ensuring a high level of investment attractiveness of the economy by developing a long-term programme for ensuring a high level of investment attractiveness of the national economy.
The article analyses and proves the expediency of assessing the investment attractiveness of the Ukrainian economy on the basis of international ratings. The main task of the scientific publication is the analysis of the current state of investment attractiveness of the national economy and the determination of priority directions of its further strategic development. The concretisation of methodological approaches to the assessment of the level of investment attractiveness of the national economy through the prism of rating assessments of various agencies becomes a prerequisite for the formation of modern methods, principles, forms and priority tools of state regulation of this process. The use of innovative methods and methods of conducting scientific research in the context of determining the level of investment attractiveness of the national economy is a fundamental element of the model of successful attraction of investment capital and implementation of long-term strategic investment decisions. The subject of the scientific article is a rating of the investment attractiveness of the national economy from the perspective of the post-war period. The methodology of scientific research is based on the need to determine the level of economic efficiency of investment capital in modern conditions of globalisation transformations in the economy of Ukraine. The paper reveals the main issues of the methodology of investment decision analysis and the definition of criteria of efficiency of investment capital attraction to the national economy. The criteria of selection, justification and adoption of balanced management decisions are detailed and analysed. The purpose of this study is a comprehensive analysis of the state's position in international rating assessments of investment attractiveness, identification of key factors influencing the formation of a high level of investment attractiveness of the Ukrainian economy and search for ways to increase it by attracting additional investment capital. The conclusion of the publication is the search for ways to ensure a high level of investment attractiveness of Ukraine's economy as a dominant factor in attracting international investment capital. The fundamental strategic priority of the state investment policy is to form a comprehensive mechanism for ensuring a high level of investment attractiveness of the economy by developing a long-term programme for ensuring a high level of investment attractiveness of the national economy.
In a world of rapid and continuous change and constant competition, innovation is becoming an important element in the sustainable development of companies and regions. A key factor in the success of innovation processes is the accounting aspect, which involves the systematisation, analysis and documentation of innovative changes. The study of this topic is becoming increasingly relevant due to the need to identify and solve problems related to innovation accounting. It aims at combining two strategically important areas – innovative development of enterprises and modern approaches to accounting and financial management. Purpose of the article. The purpose of the publication is to identify the key aspects of the problems associated with accounting for innovation activities at enterprises, as well as to reflect the role of such accounting in ensuring their economic sustainability. Methodology. The methodological basis of the work was formed by general scientific and special research methods: comparison, analysis, generalisation, graphic and tabular. The information base is based on official statistics, company reports and accounts, Internet resources and publications, and the results of the authors' own research. Practical implications. The research examines the problems of accounting for innovation activities of enterprises and makes proposals for their solution. The Ukrainian legislation regulating accounting lacks a coherent methodology for accounting for innovation costs. In order to provide the necessary analytical information on the costs of innovation activity, it is recommended to use accounts of the eighth class, opening sub-accounts of the third, fourth and higher order. Value/originality. The sources of financing and peculiarities of accounting for innovation activities of enterprises are studied, the main of which are the state resources and resources of enterprises and other business entities. Among the non-traditional sources of financing are venture capital funds, business incubators, business angels and crowdfunding.
Within the framework of the study of the parameters of the internal environment in relation to the level of economic sustainability, the article presents the main strategies aimed at increasing the level of integrated economic sustainability of an enterprise structure in the face of crisis situations and phenomena. These strategies include: the strategy of preserving the existing level of economic sustainability by ensuring the stability of business processes, the strategy of accelerated growth of the level of economic sustainability due to increased demand for the goods and services sold, the strategy of growth by using the "advantages" of the consequences of crisis phenomena, and a number of others. The article proves that the formation of integrated economic sustainability occurs through active interaction and mutual influence of management strategies and professional competences of economic behaviour of an entrepreneurial entity. Increasing the efficiency of this complementary organisational process contributes to increasing the level of sustainability and the ability to ensure stable and balanced functioning of the business structure in the face of crisis phenomena of a completely different nature and impact. Objective. A comprehensive study and further systematic development of the theory and methodology of strategic management of economic sustainability of business structures in the context of developing corporate strategies is timely and relevant. Methodology. The methodological basis of the study was formed by the provisions of the systemic approach and analysis, a synergistic approach to assessing the essence of sustainability as a separate scientific category, and a process approach in the context of developing methodological provisions for ensuring the integrated economic sustainability of business structures. Practical implications. The competencies of economic behaviour of business entities described and analysed above can be correlated both with the peculiarities of doing business in a stable market system and with the impact of crisis phenomena (by analogy with the first methodological approach to assessing the integrated economic sustainability of an enterprise structure). Value/Originality. The article identifies and characterises key directions of the state policy aimed at ensuring economic sustainability of entrepreneurial structures, including in the context of the current crisis.
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