Нативная Реклама В Коммуникационной Деятельности Российских Банков

Features Of Native Advertising In Rostov Media

“…However, not everything is so simple. The researchers came to several conclusions about natural advertising: 1) it is in demand by the reader only when it is appropriate, beautifully designed and trustworthy; 2) native advertising on non-specialized sites has almost no success; 3) high-quality native advertising can increase the credibility of the platform on which it is located, as well as the recognizable platform increases the confidence in the materials placed on it (Osmanova, 2018).…”