Антикризисный Маркетинг В Период Пандемии

Хамаганова, Т. К.; управления, Восточно-Сибирский государственный университет технологий и; Желаева, С. Э.; Буртонова, Г. Б.; Дагбаева, О. Д.; Lan, Vo Thi Phuong

doi:10.18101/2304-4446-2021-1-72-79

Вестник БГУ. Экономика и менеджмент

2021

DOI: 10.18101/2304-4446-2021-1-72-79

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Антикризисный Маркетинг В Период Пандемии

Т. К. Хамаганова¹,

Восточно-Сибирский государственный университет технологий и управления²,

С. Э. Желаева³

et al.

Abstract: The article discusses the features of marketing activities in modern conditions associated with the spread of coronavirus infection. COVID-19 has shocked the world and left many economies in dire straits. Many companies are now struggling to survive, and marketing is essential to restore sales. How badly has the virus affected marketing, PR and sales? Contactless, remote, virtual are the main words in the description of technologies in 2020. Management of remote teams, remote sales support, virtual communicati… Show more

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Program and target tasks for the formation and logistics development of coastal infrastructure facilities in inland water transport

Владимирович¹,

Александрович²

2021

JWT

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The article describes the program-target approach to the state management of the economy and transport complex of Russia, supplemented by the authors. The introduction describes the main programs for the development of branches of the national economy and justifies the relevance of the study. Further, in the section "methods", the tasks of logistics development of inland water transport infrastructure are set by implementing program-target forms of interaction in the implementation of national development goals. The results of the analysis of the draft strategy for the development of transport in Russia for the period up to 2035 are also presented, on the basis of which the authors propose projects for the strategic development of transport by inland waterways. The target indicators of the development of the water transport complex of Russia are proposed on the basis of the scheme of program-target forms of interaction for the implementation of national development goals. In the final part of the article, the results of the study are presented for further discussion, indicating the need for an integrated and systematic approach to the final formation of the Transport Strategy of the Russian Federation until 2035.

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Program and target tasks for the formation and logistics development of coastal infrastructure facilities in inland water transport

Владимирович¹,

Александрович²

2021

JWT

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Development of Innovative Activity in the Regions of the Far East of Russia

Koroleva

2021

Globus

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This article examines the methodological foundations for the development of an innovative economy in individual regions. The necessity of selecting models for managing the transition of regional economies from the existing model to an innovative development option is substantiated. Some socio-economic indicators of the regions of the Far East are given in order to assess their innovative potential.

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Антикризисный Маркетинг В Период Пандемии

Cited by 2 publications

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Program and target tasks for the formation and logistics development of coastal infrastructure facilities in inland water transport

Program and target tasks for the formation and logistics development of coastal infrastructure facilities in inland water transport

Development of Innovative Activity in the Regions of the Far East of Russia

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