Zur Selektion und Wirkung von Pressefotos. Eine rezipientenorientierte Untersuchung auf Basis von Fotonachrichtenfaktoren.

The Effects of Digital Media Images on Political Participation Online: Results of an Eye‐Tracking Experiment Integrating Individual Perceptions of “Photo News Factors”

“…Particularly, media images conveying "surprise" and "negativity" did not generally increase the recipients' willingness to further engage online. The acknowledgment of perceived "photo news factors" (Potts et al, 2015;Rössler et al, 2010Rössler et al, , 2011 thus differentiates our understanding of how media images are perceived and why certain specific image features might amplify image effects-while others do not.…”

“…A handful of scholars has also transferred the concept of news factors to visual media content, its selection, and reception (Rössler et al, 2011; Rössler, Haschke, & Marquart, 2013). From a more general perspective, Craig (1994) has suggested that press photographs convey information about the newsworthiness of the story they accompany.…”

“…Analyzing the impact of different photo news factors (such as damage, violence, controversy, unexpectedness, emotionality, or photo technique), an experimental study revealed that media images associated with “damage,” “negativity,” and, to a lesser extent, “emotionality” led to an intensified attentiveness: they gained more visual attention from recipients, were more often recalled and better evaluated, and exposure to media image with a strong representation of these photo news factors caused an increased interest in reading the accompanying article (Rössler, Haschke, & Marquart, 2010). The authors concluded, therefore, that “the more explicit an event is visually illustrated, the higher is the probability that the reader engages in a photo and becomes activated to get further involved” (Rössler et al, 2011, p. 417).…”