Zur Entwicklung eines Ethikkodexes für die unternehmerische Globalisierung

Stehr, Christopher; Herold, Timo

doi:10.1007/978-3-8349-6728-2_9

Cited by 1 publication

(1 citation statement)

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“…The companies and institutions that take part have the chance to set an example and as they are mostly located in the Heilbronn-Franconia region to create a pioneering region (Stehr 2011). To this end, the authors have designed the project of a 'Heilbronn Declaration': a voluntary agreement of entrepreneurs of the Heilbronn-Franconia region to develop a form of responsible entrepreneurship and thus to contribute to the recovery of stakeholders' faith in economy.…”

Section: Small and Medium Enterprises And Csr Within The 'Heilbronn Dmentioning

confidence: 99%

Corporate Social Responsibility th rough Voluntary Commitment in Small and Medium Sized Enterprises – the Case of the ‘Heilbronn Declaration’

Stehr¹,

Jakob²

2014

EJSD

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Corporate Social Responsibility has grown popular among discussions in economics and societies worldwide. To a growing extent customers make their buying decisions under CSR aspects. Enterprises try to follow up with CSR strategies. But often a gap has to be detected between the theoretical approach of CSR and practical implementations within the entrepreneurial reality. This article introduces a possible approach of closing the gap within CSR implementation. The 'Heilbronn Declaration' is a voluntary agreement of enterprises and institutions in Germany especially of the Heilbronn-Franconia region. The approach of the 'Heilbronn Declaration' targets the decisive factors of success or failure, the achievements of the implementation and best practices regarding CSR. A form of responsible entrepreneurship shall be initiated to meet the requirements of stakeholders' trust in economy. Therefore it has been elaborated by academics together with enterprises and their shareholders. It is an approach to make voluntary commitment more binding. Its scientific base may allow development of indicators for CSR implementation in business ventures and institutions to finalize in a CSR audit. The innovative approach of the 'Heilbronn Declaration' is the integration of the prospective signatories into discussion on the idea and purpose of business from the very first beginning.

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Section: Small and Medium Enterprises And Csr Within The 'Heilbronn Dmentioning

confidence: 99%