Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis

Buber, Renate; Klein, Vanessa

doi:10.1007/978-3-8349-9441-7_3

Cited by 3 publications

(3 citation statements)

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“…Aus diesem Grund werden in der Literatur immer wieder verschiedene Qualitätskriterien diskutiert (vgl. Steinke 2009;Buber/Klein 2009;Flick 2007b;Naderer/Balzer 2007;Srnka 2007b;Steinke 2007;Bortz/Döring 2006;Lamnek 2005a;Wallendorf/Belk 1989). Dabei zeigt sich, dass klassische -aus der quantitativen Forschung stammende -Gütekriterien (vgl.…”

Section: Einführende üBerlegungen Zur Qualitativen Methodeunclassified

Die Anwendung des Convenience-Konzepts auf den Betriebstyp Vending

Hehle¹

2011

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Section: Einführende üBerlegungen Zur Qualitativen Methodeunclassified

Die Anwendung des Convenience-Konzepts auf den Betriebstyp Vending

Hehle¹

2011

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“…Qualitative research is not so much a matter of quantifying information as of gaining the most varied and in-depth insights into a subject matter possible . Particularly for research fields not yet investigated, the open and interpretative approach of qualitative methods is useful for the detection of new issues (Buber and Klein, 2009). Additionally, qualitative methods allow for deep insights into underlying values that are important to understand, such as consumer behaviour (Arnould and Thompson, 2005).…”

Section: Qualitative Methodsmentioning

confidence: 99%

“…The results have to be interpreted against the background of their context, and cannot be generalised for the whole population, both because of the limited number of study participants and the fact that they can be transferable to other settings (Flick, 2009;Anderson, 2010). There are different types of qualitative methods, including in-depth interviews, focus groups and observational methods (Buber and Klein, 2009). In this thesis, focus groups were applied because this method is especially useful when testing new concepts or products .…”

Section: Qualitative Methodsmentioning

confidence: 99%

Consumers’ perspective on chicken husbandry: The case of dual-purpose chickens

Brümmer¹

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According to several studies, chicken farming is seen as the most controversial form of livestock farming among society. One element that is increasingly noticed and criticised is the culling of day-old male chicks. Annually, in Germany, 45 million male chicks of layer breeds are culled directly after hatching because the fattening of the males is unprofitable. This applies to both, conventional and organic animal husbandry. Dual-purpose chickens are one alternative to the culling of day-old chicks being discussed. They can both, produce meat and lay eggs. The hens lay fewer and smaller eggs than current specialised layers, and the cockerels put on less meat than broilers and need more time and feed to grow, which leads to a higher demand for resources. Consequently, eggs and meat from dual-purpose chickens have a different appearance and are more expensive than products from specialised chickens. Consumers, therefore, play an essential role when it comes to the acceptance and marketability of dual-purpose chickens, as they ultimately decide the success of products at the counter. Therefore, the main objective of this thesis is to analyse consumer perspectives on dual-purpose chickens in order to provide implications and recommendations for policy-makers, economy and research when discussing the use of dual-purpose chicken breeds.In contribution 1, an explorative approach was used to gather insights into the topic. 4Articles included as part of the thesis 4.1 Consumers' perspective on dual-purpose chickens as alternative to the killing of day-old chicks

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Empirische Untersuchung des Einsatzes von Cause related Marketing

Stumpf

Teufl²

2013

Cause Related Marketing

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Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis

Cited by 3 publications

References 1 publication

Die Anwendung des Convenience-Konzepts auf den Betriebstyp Vending

Die Anwendung des Convenience-Konzepts auf den Betriebstyp Vending

Consumers’ perspective on chicken husbandry: The case of dual-purpose chickens

Empirische Untersuchung des Einsatzes von Cause related Marketing

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