“…Since CSPs are not charged for participating in zero-rating programs, lower barriers to entry for zero-rating programs are assumed to correspond to smaller distortions of CSP competition (Gerpott, 2018; Stallman and Adams, 2016). In contrast, sponsored zero-rating allows an ISP to establish itself as a platform provider (Armstrong, 2006; Caillaud and Jullien, 2003; Rochet and Tirole, 2003; Rochet and Tirole, 2006; Rysman, 2009) acting as an intermediary in a two-sided market (Cho et al, 2016; Qiu et al, 2017; Jullien and Sand-Zantman, 2018; Gautier and Somogyi, 2018; Jeitschko et al, 2021).…”