Yumuşak Güç Unsuru Olarak Eği̇ti̇m Di̇plomasi̇si̇: Jean Monnet Burs Programi

Abstract

In the changing world system, various transformations have taken place in the field of communication as well as in other fields. Countries have decided to carry out their bilateral cooperation through public diplomacy elements such as cultural, social and educational, instead of the classical diplomacy understanding in which hard power elements such as military and economy are used, and in this direction, they have started to carry out moderate communication activities for foreign public opinion. Soft power elements, one of the basic components of public diplomacy, emerge as a very important concept in order to establish more moderate relations on behalf of countries after hard power. This soft power element, which we can call education diplomacy, enables countries to establish good relations with each other in the international arena and to provide long-term benefits. The study aims to analyze the role of the Jean Monnet Scholarship Program on public diplomacy and education diplomacy by using qualitative and quantitative content analysis. In the selection of the data, Turkey-based 2007-2008 and 2021-2022 academic periods were considered and document analysis method was used in the data collection process within the scope of the research. In the quantitative content analysis carried out on the identified sample, it was found that the number of students benefiting from the scholarship program was 1476, 811 women and 665 men. Considering that this number is only within the scope of the said academic periods, it has been concluded that it is quite significant in terms of education diplomacy.