Youth tobacco prevention mass media campaigns: past, present, and future directions

Farrelly, Matthew C.; Niederdeppe, Jeffrey; Yarsevich, Jared

doi:10.1136/tc.12.suppl_1.i35

Cited by 179 publications

(146 citation statements)

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“…This chapter is not meant to be a systematic or exhaustive review of the literature on mass media campaigns, as several such good reviews already exist (9,13), but is an attempt at a distillation of some generalizations and lessons based on our review of recent work. However, reasonable efforts were made to conduct a thorough search of the published literature to locate articles that reported on public health mass media campaigns.…”

Section: Methods For Retrieving Studiesmentioning

confidence: 99%

“…Though this is rarely an option for campaigns sponsored by public health agencies, examples of campaigns using paid advertising to increase exposure to campaign messages do exist. The antitobacco counter-marketing campaigns of recent years offer sound examples of how large-scale paid media campaigns can successfully use message strategies that court controversy to influence youth attitudes and behavior (12,13,19,51,53,54,55,59). For example, Farrelly et al (12) evaluated the impact of two nationwide counter-marketing campaigns, American Legacy Foundations' "truth" and Phillip Morris' "Think.…”

Section: Influencing the Information Environment And Maximizing Exposurementioning

confidence: 99%

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Lessons Learned from Public Health Mass Media Campaigns: Marketing Health in a Crowded Media World

Randolph

Viswanath

2004

Annu. Rev. Public Health

518

322

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Key Words health behavior, interventions, messages, counteradvertising, public service announcements s Abstract Every year, new public health mass media campaigns are launched attempting to change health behavior and improve health outcomes. These campaigns enter a crowded media environment filled with messages from competing sources. Public health practitioners have to capture not only the attention of the public amid such competition, but also motivate them to change health behaviors that are often entrenched or to initiate habits that may be new or difficult. In what ways are public health mass media campaigns now attempting to succeed in a world crowded with media messages from a myriad of sources? What are the conditions that are necessary for a media campaign to successfully alter health behaviors and alter outcomes in the long term? To what extent can the successes and failures of previous campaigns be useful in teaching important lessons to those planning campaigns in the future? In this chapter we attempt to answer these questions, drawing from recent literature on public health mass media campaigns.

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Section: Methods For Retrieving Studiesmentioning

confidence: 99%

Section: Influencing the Information Environment And Maximizing Exposurementioning

confidence: 99%

Lessons Learned from Public Health Mass Media Campaigns: Marketing Health in a Crowded Media World

Randolph

Viswanath

2004

Annu. Rev. Public Health

518

322

View full text Add to dashboard Cite

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“…Evidence showing that older adults may be more likely to misremember explicitly negated information has been interpreted as a warning against negatively worded statements in healthcare materials (Wilson & Park, 2008 ). Wakefi eld et al 's ( 2008 ) fi nding that antismoking campaigns funded by tobacco companies have few, if any, negative effects on teenagers' intentions to smoke may be partially due to the negated messages employed (e.g., "Think, Don't Smoke"; see Farrelly, Niederdeppe, & Yarsevich, 2003 ). These effects can be explained by a lack of processing resources in recalling the content of the messages.…”

Section: Sometimes No Means Yes If I Can't Process Itmentioning

confidence: 99%

Reflection and Impulse as Determinants of Human Behavior

Krishna

Strack

2017

Knowledge and Space

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“…Thus, tobacco control efforts are critically important for cancer prevention. Tobacco control programs have historically relied heavily on traditional mass media to spread antitobacco messages (2)(3)(4). But Web 2.0 and the social media have resulted in rapid, profound changes in the media landscape (5)(6)(7).…”

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confidence: 99%

Content Characteristics Driving the Diffusion of Antismoking Messages: Implications for Cancer Prevention in the Emerging Public Communication Environment

et al. 2013

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).This study examined how content characteristics of antitobacco messages affect smokers' selective exposure to and social sharing of those messages. Results from an experiment revealed that content features predicting smokers' selection of antismoking messages are different from those predicting whether those messages are shared. Antismoking messages smokers tend to select are characterized by strong arguments (odds ratio = 2.02, P = .02) and positive sentiments (odds ratio = 3.08, P = .03). Once selected, the messages more likely to be retransmitted by smokers were those with novel arguments (B = .83, P = .002) and positive sentiments (B = 1.65, P = .005). This research adds to the literature about the content characteristics driving the social diffusion of antitobacco messages and contributes to our understanding of the role of persuasive messages about smoking cessation in the emerging public communication environment. J Natl Cancer Inst Monogr 2013;47:182-187 Cigarette smoking remains the leading preventable cause of mortality in the United States and is a significant cancer risk factor. More than 90% of lung cancer is attributable to smoking tobacco, and tobacco use significantly increases the risk of developing all of the most commonly diagnosed forms of cancer (1). Thus, tobacco control efforts are critically important for cancer prevention. Tobacco control programs have historically relied heavily on traditional mass media to spread antitobacco messages (2-4). But Web 2.0 and the social media have resulted in rapid, profound changes in the media landscape (5-7). Implications for cancer prevention and tobacco control are just beginning to be understood.Rapid diffusion of new information technologies has created unprecedented opportunities for exposure to and sharing of antitobacco-related messages (ie, messages designed to prevent or curtail tobacco use). As of 2012, 81% of adults in the United States use the Internet, and 59% said they looked online for health-related topics (5). Of online adults, 67% reported using social networking sites such as Facebook or Twitter (8). According to a recent survey (9), 53% of US adults get news forwarded to them via e-mail or social networking sites; 36% share news with their social networks via those platforms. In sum, the production and dissemination of health information in general, and of antismoking information in particular, is no longer in the hands of a few experts or major corporations; individuals now actively seek out, generate, and share information across their social networks (7,10).For more than 2 decades, tobacco control researchers have examined how exposure to televised antitobacco advertising affects individuals' cigarette smoking attitudes and behaviors (2,(11)(12)(13)(14). Although television advertising remains a critical component of tobacco control campaigns, it is becoming increasingly important to measure and understand the impact of antitobacco-related information across digital media platforms and the interactions across these platforms...

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Youth tobacco prevention mass media campaigns: past, present, and future directions

Cited by 179 publications

References 50 publications

Lessons Learned from Public Health Mass Media Campaigns: Marketing Health in a Crowded Media World

Lessons Learned from Public Health Mass Media Campaigns: Marketing Health in a Crowded Media World

Reflection and Impulse as Determinants of Human Behavior

Content Characteristics Driving the Diffusion of Antismoking Messages: Implications for Cancer Prevention in the Emerging Public Communication Environment

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