Youth preferences for fast food industry: a conjoint approach

Saxena, Noopur; Taneja, Mayur

doi:10.1504/ijpspm.2020.109302

Cited by 5 publications

(5 citation statements)

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“…15 respondents or 12.5% had more than RM3,000 as their monthly income, followed by those earning between RM2,000 and RM3,000 and those who had below RM1,000 (13 respondents or 10.8%). The distribution of respondents shows that fast food restaurants are popular among the female group and younger generations with minimum monthly income, which is consistent with the findings of [26]. .810 When a customer has a problem, the restaurant shows a sincere interest in solving it.…”

Section: Data Analysis and Findingssupporting

confidence: 81%

Confirming the Factors that Influence Customer Satisfaction of Fast Food Restaurants

Othman,

Rahman,

Mhd Salimi

et al. 2023

Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Econ

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Costs of living, especially in urban areas, have been increasing continually. This requires both parents to have dual incomes to support their family. As a result, they do not have much time to cook at home. Due to changing lifestyles, especially among urban dwellers, fast food has become the first choice. There is a variety of fast food offered by many famous brands. However, unwittingly, some brands are preferred over other brands. Therefore, the objective of this study is to investigate the factors that determine customer satisfaction and, subsequently, customer choice for selecting the preferred brand. Based on 120 responses gathered using a survey method, a multiple regression analysis results show that service quality, price and waiting time are why customers choose certain fast-food restaurants. The study's findings are beneficial to the management of fast food restaurants to focus on these factors for greater customer satisfaction. The findings also contribute to the body of knowledge in terms of confirming the earlier satisfaction model, especially in the context of the fast food industry.

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Section: Data Analysis and Findingssupporting

confidence: 81%

Confirming the Factors that Influence Customer Satisfaction of Fast Food Restaurants

Othman,

Rahman,

Mhd Salimi

et al. 2023

Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Econ

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“…Pada fenomena gaya hidup food, fun, dan fashion (3f) kegiatan food memiliki makna ganda yaitu makan bukan hanya kegiatan untuk memasukkan makanan serta menuntaskan rasa lapar dan makanan bukan hanya sesuatu yang dapat dimakan. Makna food lebih mengarah pada penunjukkan dan penguatan status sosial ekonomi individu melalui makanan apa yang dimakan, dan dimana lokasi melakukan makan (Saxena & Taneja, 2020). Makanan yang dianggap berasal dari merek atau brand terkenal, makanan yang kekinian dan dianggap memiliki harga yang mahal sering digunakan untuk mewakili status sosial ekonomi yang tinggi atau memiliki gaya hidup kelas atas.…”

Section: Pendahuluanunclassified

“…Habitus pada food meliputi intensitas yang minim dalam melakukan kegiatan makan di restaurant, café atau rumah makan cepat saji, lokasi makan yang dipilih adalah restaurant dengan citarasa masakan Indonesia dan rumah makan cepat saji, kegiatan makan seringkali dilakukan bersama teman sebaya, dan kegiatan makan bersama keluarga didominasi dengan kebiasaan untuk makan bersama-sama di rumah. Ranah pada food meliputi menampilkan kegiatan makan di restaurant, café atau rumah makan cepat saji melalui media sosial Instagram dan Whatsapp dalam bentuk foto atau video dengan menampilkan makanan apa yang dimakan, dimana melakukan makan, dan bersama siapa melakukan makan (Hashmi et al, 2013;Saxena & Taneja, 2020).…”

Section: Praktik Gaya Hidupunclassified

Gaya Hidup dan Cermin Diri dalam Food, Fun dan Fashion di Kalangan Mahasiswa Universitas Sriwijaya

Zain

2021

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Penelitian ini mengkaji mengenai “Gaya Hidup Food, Fun, danFashion (3F) Pada Mahasiswa Universitas Sriwijaya Kampus Palembang”. Gaya hidup food, fun, dan fashion (3f) menjadi fenomena budaya populer dimana kegiatan makan, hiburan, dan gaya berpakaian tidak hanya diartikan secara harfiah namun mengarah pada penunjukkan simbol status sosial dan ekonomi. Metode penelitian yang digunakan adalah deskriptif kualitatif dan data dikumpulkan dari wawancara secara mendalam, observasi partisipan, dan dokumentasi. Penelitian ini menggunakan teori praktik gaya hidup dari Bourdieu dan cermin diri dari Cooley. Hasil dari penelitian ini yaitu gaya hidup food, fun, dan fashion (3f) pada mahasiswa Universitas Sriwijaya Kampus Palembang menunjukkan variasi berbeda yang ditentukan dari perbedaan latar belakang sosial dan ekonomi yang terbagi menjadi kelas bawah, kelas menengah, dan kelas atas. Gaya hidup yang dilakukan menimbulkan identitas diri yang dianggap setara dalam lingkungan pertemanan dan dimaknai sebagai sarana untuk menambah pertemanan, sarana membangun interaksi dengan kelompok teman sebaya, dan sebagai sarana untuk menjadi lebih modern tentang hal baru.

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“…The current trend is that people consume food outside the home to celebrate birthdays, farewells, and reunions with their old friends at fast food restaurants (Chun & Nyam-Ochir, 2020). The fast-food restaurant industry will also provide high income for restaurant owners and create many jobs (Saxena & Taneja, 2020). For that reason, fast food restaurants are growing very fast.…”

Section: Introductionmentioning

confidence: 99%

Fast Food Industry Investigation: The Role of Brand Attitude and Brand Loyalty on Purchase Intentions in Generation Z based on Theory of Reasoned Action

Afandi

Marsasi

2023

BASKARA

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This study explores the concepts of brand attitude and brand loyalty among generation z to generate purchase intention in the fast food restaurant industry. Researchers use quantitative methods and use surveys to obtain primary data. The data obtained were then processed using SPSS and AMOS. The total respondents collected in this study were 204 generation Z people who consumed products at fast food restaurants. Variables used in this study include brand attitude, purchase intention, electronic word of mouth, and brand loyalty. The brand loyalty variable in this study will act as a renewal variable mediating between the electronic word of mouth and purchase intention variables. The results of this study show that electronic word of mouth positively affects brand attitude variable but has no effect on brand loyalty variable. Brand attitude variable has a significant impact on brand loyalty variable and purchase intention variable. Brand loyalty variable has a significant effect on purchase intention variable. These findings align with the theory of reasoned action, which states attitude that appears in a person will affect the intention shown in him. The gap in this study is brand attitude because there are differences in previous studies.

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Youth preferences for fast food industry: a conjoint approach

Cited by 5 publications

References 0 publications

Confirming the Factors that Influence Customer Satisfaction of Fast Food Restaurants

Confirming the Factors that Influence Customer Satisfaction of Fast Food Restaurants

Gaya Hidup dan Cermin Diri dalam Food, Fun dan Fashion di Kalangan Mahasiswa Universitas Sriwijaya

Fast Food Industry Investigation: The Role of Brand Attitude and Brand Loyalty on Purchase Intentions in Generation Z based on Theory of Reasoned Action

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