Young consumers' purchase intention toward organic food: exploring the role of mindfulness

Tewari, Alok; Srivastava, Smriti; Gangwar, Divya; Verma, Vimal Chandra

doi:10.1108/bfj-12-2020-1162

Cited by 15 publications

(16 citation statements)

References 109 publications

(178 reference statements)

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“…Still, it remains one of the least explored in terms of its influence on green purchase behavior. It is thought to contribute significantly in driving people toward sustainability through a change in consumption patterns (Tewari et al , 2021). A few recent studies have resulted in a positive impact of consciousness on green behavior (Koswatta et al , 2022).…”

Section: Introductionmentioning

confidence: 99%

The consumer perception and purchasing attitude towards organic food: a critical review

Roy

Ghosh

Vashisht

2022

NFS

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Purpose The paper aims to critically review the literature based on the factors identified by the authors to discuss and provide direction for future research. The purpose of this study is to identify and analyze the factors responsible for affecting consumers’ perceptions and purchasing attitudes toward organic food products. Design/methodology/approach The literature review follows the review methodology elaborating on key factors identified which affect the consumer’s perception and attitude toward organic farming and products. A total of 50 articles are downloaded from different sources such as Google Scholar and Scopus and later the articles were finalized based on core areas and specializations. Findings The findings reveal that the behavioral aspect plays a crucial role in the adoption of organic products by consumers; also various factors such as customer perspective, demand and supply, health aspect, cost-effectiveness, standard and reliability are responsible in endorsing organic products. The authors also reveal that among the factors mentioned, the lack of a supply chain market for organic products is the prime concern for the non-availability of products. Research limitations/implications The lack of effective distribution and promotion system affects the availability of organic food products. Originality/value The paper provides a comprehensive review of organic food in terms of highlighting the factors affecting the perception and purchasing attitude of consumers toward organic food products consumption. Also, the present review study gives an idea of organizing the literature on the organic food based on factors influencing the customer responses.

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Section: Introductionmentioning

confidence: 99%

The consumer perception and purchasing attitude towards organic food: a critical review

Roy

Ghosh

Vashisht

2022

NFS

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“…This generation is aware of climate change, is willing to take action to protect the environment, and is sure to do so (Robichaud & Yu, 2021; Tewari et al, 2022). Web news travel fast, and has become a driving force to raise awareness of problems, including social ones, and to organise protest events (Haynes, 2019).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…An interesting characteristic of Gen Z is its appreciation of being evaluated to improve their skills, capabilities, and knowledge. This seems to be one of the reasons why they are not afraid to "put their name" to what they believe, or to be active and to participate in public and social life (Montana & Pettit, 2008) This generation is aware of climate change, is willing to take action to protect the environment, and is sure to do so (Robichaud & Yu, 2021;Tewari et al, 2022). Web news travel fast, and has become a driving force to raise awareness of problems, including social ones, and to organise protest events (Haynes, 2019).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations

Casalegno

Candelo

Santoro

2022

Psychology and Marketing

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This paper investigates whether generation matters in the intention to buy green and sustainable products and, simultaneously, examines the antecedents of green and sustainable buying behaviour among three different generational cohorts (X, Y, and Z). By doing this, the present paper fills the gap regarding studies addressing the relationships between age and sustainable behaviour which have not included actual green and sustainable buying intention, along with the gap regarding studies only focussing on one or two (X and Y) generational cohorts. Drawing on the generational cohort theory, and by using a survey approach involving three samples of specific generations (X, Y, and Z), as well as by testing several hypotheses through ordinary least squares regression models, the paper finds that: (a) age plays a key role in the choice of green and socially friendly products, and (b) environmental concern and perceived consumer effectiveness are strong antecedents of green and sustainable purchase behaviour for all generational cohorts. This is also true for environmental citizenship, but this only applies to generations Y and Z.Finally, collectivism is only an antecedent of sustainable purchase behaviour for generation Z.

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“…(4) To calculate the effect size, each study must report at least one pair of Pearson correlation coefficients, such as attitude-intention, subjective norm-intention, and perceived behavioral control-intention. (5) The samples between studies should be independent. If two studies have duplicate samples, more detailed studies should be selected.…”

Section: Sample Collection and Variable Codingmentioning

confidence: 99%

“…This rising popularity has motivated researchers to delve deeper into the motivational drivers of sustainable product consumption. The profiles of consumers of sustainable products in the existing research primarily comprise the personal determinants driving sustainable purchases, willingness to pay for sustainable products, and the main hurdles to acquiring sustainable products [ 5 – 9 ].…”

Section: Introductionmentioning

confidence: 99%

Predicting sustainable food consumption across borders based on the theory of planned behavior: A meta-analytic structural equation model

Shen

Xu²,

Li³

2022

PLoS ONE

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Interest in sustainable food consumption has gradually increased over the previous third decades. Despite substantial studies addressing various topics connected to sustainable food consumption, little research systematically evaluates which factors influence consumers’ purchase of sustainable food. We aim to integrate preliminary findings, compare four original and extended models of the theory of planned behavior (TPB) in the context of sustainable food consumption, and identify measurement and situational moderators using a meta-analytic structural equation modeling approach. The results show that attitude (ATT), subjective norms (SN), and perceived behavioral control (PBC) were most strongly positively correlated with a purchase intention (PI) of sustainable food. Furthermore, the analysis of the moderating effects revealed significant differences in the relationship between PBC and purchase behavior (PB) and between SN and PI in developing and developed countries. In addition, by comparing four original and extended TPB models, this study proposes a theoretical framework to affect customers’ PI of sustainable food. The findings of this study can be used as a foundation for company marketing and government environmental protection promotion.

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Young consumers' purchase intention toward organic food: exploring the role of mindfulness

Cited by 15 publications

References 109 publications

The consumer perception and purchasing attitude towards organic food: a critical review

The consumer perception and purchasing attitude towards organic food: a critical review

Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations

Predicting sustainable food consumption across borders based on the theory of planned behavior: A meta-analytic structural equation model

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