Young consumers’ purchase behaviour of sustainably-labelled food products. What is the role of scepticism?

Rossi, Carla; Rivetti, Francesca

doi:10.1016/j.foodqual.2022.104772

Cited by 20 publications

(14 citation statements)

References 136 publications

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“…H 5 inferred that green behavior intentions could impact the preference for ecological products. The results (β = 0.48; Z-value = 11.001; p = 0.000) display a strong and significant positive link between these two constructs, thus agreeing with the results of [53] in the case of the food industry and with the conclusion of [54], which is relevant for the textile industry. Thus, H 5 is supported by empirical data.…”

Section: Resultssupporting

confidence: 84%

“…Furthermore, external factors can influence recovery and recycling intentions [12,61], green behavior intentions [36,40] and product features [50] according to hypotheses H 10 and H 11 . Green behavior intentions can influence the preference for long-lasting products [39][40][41] and ecological products [53,54], but also the recovery and recycling intentions [61], pinpointed through hypotheses H 2 , H 5 , and H 9 . Hypothesis H 7 highlights a strong relationship between the desire to recover/recycle and the preference for ecological products [48,57].…”

Section: Resultsmentioning

confidence: 99%

“…Ref. [53] studied the link between consumers' environmental attitudes and purchasing choice in the food industry, finding a strong and direct link between the two constructs. A similar result was obtained in a piece of research from India's textile industry, concluding that there is a positive link between environmental consciousness and the intention of consumers to buy green products [54].…”

Section: Literature Reviewmentioning

confidence: 99%

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The Impact of Public Policies and Civil Society on the Sustainable Behavior of Romanian Consumers of Electrical and Electronic Products

Vaduva,

Csorba,

Dabija

et al. 2024

Sustainability

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The negative impact of the waste generated by long-lasting products is a pressing issue for humanity. As such, socio-economic activities worldwide must be carried out according to sustainability principles, and governments have been increasingly pressured to develop laws and policies that protect the environment. The influence of civil society can boost the impact of public policies. For Romania, an emerging country, a well-developed legislation is needed, as well as the involvement of the administrative and civil sectors, not only in raising consumers’ awareness regarding the importance of recovering and recycling waste, but also in changing their purchasing behavior in the direction of ecological products. An empirical investigation was conducted to identify the direct and mediation effects of external factors on the behavior of electrical and electronic product consumers. Data were collected from 421 respondents and evaluated with latent variable analyses in the R statistical program. The originality of the study resides in articulating a novel relationship between recovery and recycling intentions and the preference for ecological products, enhancing understanding about sustainability in relation to electrical and electronic products. The link between recovering and recycling intentions and consumers’ preferences for ecological products was validated for the first time in our investigation. The study concludes that external factors have a meaningful direct and mediating effect on Romanian consumers’ green behavior.

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Section: Resultssupporting

confidence: 84%

Section: Resultsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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The Impact of Public Policies and Civil Society on the Sustainable Behavior of Romanian Consumers of Electrical and Electronic Products

Vaduva,

Csorba,

Dabija

et al. 2024

Sustainability

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“…For organic food, risks connected with purchasing organic food are suggested to signify a principal factor inhibiting their acquisition and consumption (Tandon et al, 2020;Kushwah et al, 2019a). Such risk may related to a lack of trust in stakeholders, including manufacturers, farmers and retail stores (Carfora et al, 2019;Guell et al, 2022;Li et al, 2023), skepticism toward sustainability labels (Rossi and Rivetti, 2023), doubt regarding certifications (Miftari et al, 2022;Haider et al, 2022), compounds the apprehensions for consumers. Further, Kushwah et al (2019a) witnessed that sustainable products such as organic food have a low acceptance rate due to financial risk and the trust issue associated with it.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Analyzing organic food purchase intentions: eco-literacy and innovation resistance

Bhutto,

Rūtelionė

2024

BFJ

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Purpose This research examines consumer reluctance to purchase organic food using the theory of innovation resistance and also extends the theory by investigating the moderating influence of eco-literacy. In addition, the authors used a multigroup analysis to identify differences between consumer segments.Design/methodology/approach Data collection used computer-assisted web interviewing and a prior screening process to confirm engagement. Through stratified quota sampling, 1,000 useable responses were obtained from 2,887 recipients.Findings The findings reveal barriers are significant inhibitors to adopting organic food. Among these barriers, usage, risk tradition and image barriers have a significant adverse influence on purchase intention. In contrast, the value barrier has a nonsignificant influence on the purchase intention of organic food. However, the study found that eco-literacy significantly reduces the negative influence of risk and tradition barriers on consumers' intentions. In addition, a multigroup analysis examines notable differences between consumer groups based on education, age and income.Social implications This research has significant social implications for boosting sustainable consumption in Lithuania. It identifies key barriers to organic food adoption, emphasizing the need for strategic interventions. The study highlights eco-literacy as an essential tool in diminishing resistance to organic food, advocating for targeted educational initiatives. Additionally, it reveals the importance of tailored marketing strategies based on different consumer demographics. Overall, this study provides important insights to promote environmentally conscious consumer behavior and overcome resistance to innovation in the organic food sector.Originality/value This study expressively advances the understanding of intentional behavior by exploring organic food within Lithuania's Baltic economy. It authenticates the innovation resistance theory's applicability to organic food behavior in the region while emphasizing the moderating impact of eco-literacy in the link between barriers and purchase intention concerning organic food. Furthermore, using advanced methods such as partial least squares statistical modeling and multi-group analysis, the research reveals how barriers affect the purchase intention of organic food among different groups of consumers.

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“…This skepticism can undermine trust in sustainable marketing efforts, making it difficult for genuine sustainable products to gain market traction. Additionally, there is a varying level of awareness and understanding of sustainability issues among consumers, which can affect their willingness to pay a premium for sustainable products or to change their consumption habits [136][137][138] .…”

Section: Sustainability and Marketing In The Energy Sectormentioning

confidence: 99%

Sustainability marketing strategies for the energy sector: Trends, challenges, and future directions

Durmus Senyapar

2024

Environ. Soc. Psychol.

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This study delves into the complex dynamics of sustainable marketing within the energy sector, aiming to unravel the intersection of sustainability principles and marketing strategies that promote environmental stewardship, economic viability, and social equity. Through exploratory qualitative research, the study uncovers critical trends in sustainable marketing, addressing the challenge of aligning strategies with environmental, economic, and social goals. A strategic shift is observed in integrating renewable energy sources, emphasizing environmental benefits and global alignment with sustainability goals. Transparent communication and ethical practices are pivotal, fostering consumer trust and authentic storytelling and establishing a foundation for a trustworthy energy sector. The emphasis on energy efficiency solutions and digital marketing platforms contribute to an informed and empowered consumer base. Customizable energy solutions, incentive programs, collaborative campaigns, and sustainable branding enhance market appeal, reinforcing economic benefits and positioning companies as leaders in transitioning to a sustainable energy future. The critical findings highlight integrating renewable energy sources, a shift towards transparency and ethical marketing practices, promoting energy efficiency solutions, leveraging digital platforms, offering customizable solutions, and engaging in collaborative campaigns with sustainable branding. Synthesizing these findings, the study provides a holistic perspective on strategies contributing to a resilient and eco-conscious future in the energy sector. Energy companies can leverage these insights to refine marketing strategies, align with global sustainability goals, foster consumer trust, and position themselves as leaders in transitioning to a sustainable energy future.

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Young consumers’ purchase behaviour of sustainably-labelled food products. What is the role of scepticism?

Cited by 20 publications

References 136 publications

The Impact of Public Policies and Civil Society on the Sustainable Behavior of Romanian Consumers of Electrical and Electronic Products

The Impact of Public Policies and Civil Society on the Sustainable Behavior of Romanian Consumers of Electrical and Electronic Products

Analyzing organic food purchase intentions: eco-literacy and innovation resistance

Sustainability marketing strategies for the energy sector: Trends, challenges, and future directions

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