Young children's food brand knowledge. Early development and associations with television viewing and parent's diet

Abstract

Publication informationAppetite, 80 (1) : 197-203 Publisher Elsevier Item record/more information http://hdl.handle.net/10197/5641 Publisher's statementThis is the author's version of a work that was accepted for publication in Appetite. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Appetite (VOL 80, ISSUE 1, (2014) This is a PDF file of an unedited manuscript that has been accepted for publication. As a service to our customers we are providing this early version of the manuscript. The manuscript will undergo copyediting, typesetting, and review of the resulting proof before it is published in its final form. Please note that during the production process errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal pertain. the concept of healthy eating. Implications are that marketing restrictions of unhealthy foods should extend beyond television advertising; and that familyfocused obesity prevention programmes should begin before children are 3 years of age.

See, Like, Share, Remember: Adolescents’ Responses to Unhealthy-, Healthy- and Non-Food Advertising in Social Media

“…Of interest for research in advertising effects is the contrast between the free and prompted recall rates found. Reflecting findings for much younger children [84], this indicates that even when memory is more developed in adolescence, free recall remains a poor measure of advertising exposure compared to prompted recognition. Future areas of exploration are links between social responses to food marketing (sharing and peer assessment) and consumption patterns.…”

Family Ecologies and Child Risk for Obesity: Focus on Regulatory Processes

“…The strong pull toward food brands starts early. By 5 years of age, most children can name common food brands and more accurately name unhealthy brands than healthy brands (Tatlow‐Golden, Hennessy, Dean, & Hollywood, ). Federal regulation is unlikely to be effective in the United States because concerns about paternalism and freedom of speech outweigh concerns about children's health.…”

New insights into the ontogeny of human vegetable consumption: From developmental brain and cognitive changes to behavior

“…The study by Tatlow-Golden et al (2014) dealt with the development of 2-to-5-yo children’s brand knowledge of healthy and unhealthy foods, which had been highly advertised on television, as a predictor of food request, purchase, and consumption. They found that brand knowledge increased from 3 to 5 years and that 4-yo children showed significantly greater brand knowledge than 3-yos.…”

“…Parent eating and children’s age were, however, found to be independent predictors of children’s knowledge of unhealthy brands. Therefore, children’s brand knowledge and its effects develop earlier (between 3 and 4 years) than children’s understanding of food healthfulness and its effects (between 4 and 5 years) ( Tatlow-Golden et al, 2014 ). One of the effects of young children’s knowledge of brands offering high sugar-content products, and therefore unhealthy foods, refers to increases in their body mass index, as found by Cornwell et al (2014) in 3-to-6-yo children.…”