2010
DOI: 10.1080/01443410.2010.498416
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Young children’s classification, stereotyping and play behaviour for gender neutral and ambiguous toys

Abstract: Developmental intergroup theory would predict that children develop fewer or weaker stereotypes about toys that have less distinguishable gender attributes than those that are clearly associated with a gender. The purpose of this study was to investigate the role of neutral and ambiguous toys in 31 three-to five-year-old children's play behaviour and understanding about gender. Overall, children did not categorise more perceptually salient (ambiguous) toys than less distinguishable (neutral) toys to their own … Show more

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Cited by 59 publications
(65 citation statements)
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References 39 publications
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“…Constructive play preference started to build-up as children got older, but most girls were still immersed in the dollhouse. Consistent with other studies (Giddings and Halverson, 1981;Cherney and Dempsey, 2010), boys, more than girls, occupy themselves in spatial-temporal toys such as vehicles and blocks. …”
Section: Figure 1 Average Time Played With Toyssupporting
confidence: 77%
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“…Constructive play preference started to build-up as children got older, but most girls were still immersed in the dollhouse. Consistent with other studies (Giddings and Halverson, 1981;Cherney and Dempsey, 2010), boys, more than girls, occupy themselves in spatial-temporal toys such as vehicles and blocks. …”
Section: Figure 1 Average Time Played With Toyssupporting
confidence: 77%
“…It was expected that girls would be less attracted to the wheel loader and boys less attracted to the dollhouse. Since the dollhouse scored the highest play value, the results are consistent with (Cherney and Dempsey, 2010): the feminine toy available in the catalogue has generated the highest play engagement due to more interactive features. Thus, it can be stated that the play value increases whenever design affordances are easily perceived and together with the play activity, they match the development level (ability) and motivation of the child.…”
Section: Play Valuesupporting
confidence: 75%
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“…The background variable examined is usually the gender of informants (Cherney & Dempsey, 2010). Children's levels of reading (Billie, 1984), the social values of surrounding society (Nelson, 2005), the degree and frequency of their exposure to toy commercials (Bujitzen & Walkenburg, 2000;Pine & Nash, 2002), and brand awareness (O'Cass & Clarke, 2002) have also been the main subject or co-subject in past studies, though -with the exception of Billie's (1984) study -gender related analysis has played a marked role in all of the works mentioned.…”
Section: Children's Toy Preferencesmentioning
confidence: 99%
“…Saturation of digital technologies particularly computers has been found to improve social interaction. Cherney, & Dempsey, (2010), found an increase in interaction when children worked in pairs at a computer than when playing with puzzles on the floor. When exposed to appropriate technologies, children become independent in learning and are more likely to grow into autonomous and successful technology users.…”
Section: Introductionmentioning
confidence: 99%