Young adults’ socialization in housing and real estate purchase decisions in India

John, Sijo Saju; Balapure, Chaitali; Godwin, Benny J.

doi:10.1108/ijhma-04-2020-0042

Cited by 5 publications

(4 citation statements)

References 99 publications

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“…This theory elucidates the sequential steps that consumers undertake in their decision-making process when contemplating the purchase of a product or service. This process is commonly perceived as a rational behavior, wherein consumers opt for the alternative that offers them the highest level of satisfaction or utility (John et al, 2020). Relationship The purchasing decision theory put forward by Philip Kotler and Gary Armstrong in this research is that the pandemic can influence needs and priorities, making consumers pay more attention to prices in the context of housing that is in accordance with sharia principles.…”

Section: Non-bank Sharia-based Housing Prices and Purchase Decisions ...mentioning

confidence: 99%

Non Bank Sharia Housing Decision Segment: Halal Friendly Environmental Effects as Moderation

Anggraeni,

Normasyhuri,

Kusuma

et al. 2023

JEBIS

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Introduction: The study conducted by researchers aimed to examine the correlation between pricing and digital marketing, as well as the impact of a halal-friendly atmosphere on the robustness of non-bank sharia-based property purchasing choices. Methods: The research methodology used in this study is quantitative, using the software SmartPLS 3.0. The collection of primary data was conducted by sampling respondents, namely non-bank sharia housing customers, via the purposive sampling method. A total of 500 samples were used for the study. The data was obtained via the use of Google Form, with the indicator assessment being conducted using a Likert Scale. Results: The study findings indicate a favorable correlation between pricing and digital marketing in connection to the decision-making process for purchasing non-bank sharia property. The establishment of a halal-compliant setting enhances the correlation between pricing and digital marketing in the context of consumer choices about non-bank sharia-compliant housing. Conclusion and suggestion: The objective of this study is to identify market opportunities and offer guidance to sharia housing developers in developing innovative housing concepts that align with market demands. Additionally, the study aims to enhance developers' understanding of and ability to respond to the needs and preferences of buyers seeking a halal-friendly living environment.

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Section: Non-bank Sharia-based Housing Prices and Purchase Decisions ...mentioning

confidence: 99%

Non Bank Sharia Housing Decision Segment: Halal Friendly Environmental Effects as Moderation

Anggraeni,

Normasyhuri,

Kusuma

et al. 2023

JEBIS

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show abstract

“…It is associated with people feeling a sense of attachment and affiliation for a certain location from which they also derive an identity from and ascribe attributes of themselves to the place. The manner in which young adults feel involved in a product has an influence on the real estate purchase decision in terms of family housing (John et al , 2020). This paper proposes that brands can create spaces of topophilia through the use of elements of arousal and pleasure.…”

Section: Background and Literature Reviewmentioning

confidence: 99%

Brand anthropomorphism’s impact on real estate purchase decisions of young buyers in India and the underlying reliance on spatial memory

Rodrigues

Godwin

George

2023

IJHMA

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Purpose Assessing anthropomorphic tendency in relation to real estate purchase decisions and analysing the elements of friendliness, aggressiveness, pleasure and arousal as a link to the spatial memory of the consumer. This study aims to help brands and advertisers in the real estate industry to create meaningful consumer relationships by using elements that are associated with positive spatial experience. By formulating a detailed questionnaire with adapted variables from proven research and a multilayered approach of theoretic and practical analysis, this paper situates the identified variables in the plane of space and customer experience. Design/methodology/approach By using structural equation modeling, this study analyses a sample data of 411 consumers and their response to elements of housing. Findings The findings of this study showed that variables of friendliness, aggressiveness, pleasure and arousal significantly impact consumer’s real estate purchase decision; however, anthropomorphic tendency does not have a significant impact. Through theoretical analysis, it was found that spatial memory may have a role in the visual and display of the variables. Originality/value The merit of this paper lies in the discussion it has raised with regard to the intersection between theoretics of space and the chosen variables. In the field of business and management, often philosophical implications of spatiality may not be actively associated with numerical computation. This paper not only looks at brand anthropomorphism’s impact on real estate purchase decisions but also looks at friendliness and other mentioned variables as significantly impacting purchase decisions and linked to memory, space and affiliation.

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“…Purchase decision process is influenced by cultural, social, personal and psychological factors (Hanaysha et al ., 2021). Among these factors, family stands out as a significant factor in the purchase decision process (John et al ., 2021). Considering the significance of family in the purchasing process, most marketers prioritize understanding the influential individuals affecting purchasing decisions within families, acknowledging that factors like product category, family size, and structure can alter this dynamic (Tinson et al ., 2008).…”

Section: Introductionmentioning

confidence: 99%

Children’s sensory involvement and parents' purchase decision: the mediating role of parents' attitude

Talaie

2024

JCMARS

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PurposeChildren’s sensory involvement refers to the degree to which children engage their senses, such as sight, touch, taste, smell and hearing, in their interactions with the environment. In the context of parents' purchase decisions, children’s sensory involvement pertains to how children's sensory involvement influences the purchasing decisions made by their parents. The aim of this study was to evaluate the effect of children's sensory involvement on parents’ purchase decisions considering the mediating role of the parent’s attitude.Design/methodology/approachIn this study, a structured questionnaire survey was conducted with parents of children aged 7–12 in Isfahan, Iran. The sample consisted of 210 parents, aimed at elucidating the relationship between variables. Structural equation modeling (SEM) was employed to analyze the relationship between variables.FindingsResults showed a significant relationship between children’s sensory involvement and parents’ purchase decisions, children’s sensory involvement and parents’ attitudes and parents’ attitudes and purchase decisions. It was concluded that children’s sensory involvement could indirectly influence the parents’ purchase decisions considering the mediating role of parents' attitudes.Originality/valueIn today's business landscape, it is imperative for organizations to discern the multitude of factors influencing consumers' purchasing decisions. Among these, family dynamics play a substantial role, with children often exerting a strong influence on their parents' buying choices. Despite the acknowledged importance of this dynamic in existing literature, the specific impact of children's sensory involvement on parental purchasing decisions remains largely unexplored. Therefore, this paper aims to fill this gap in the literature by shedding light on the role of children's sensory involvement in shaping parental buying behaviors.

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Young adults’ socialization in housing and real estate purchase decisions in India

Cited by 5 publications

References 99 publications

Non Bank Sharia Housing Decision Segment: Halal Friendly Environmental Effects as Moderation

Non Bank Sharia Housing Decision Segment: Halal Friendly Environmental Effects as Moderation

Brand anthropomorphism’s impact on real estate purchase decisions of young buyers in India and the underlying reliance on spatial memory

Children’s sensory involvement and parents' purchase decision: the mediating role of parents' attitude

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