Young Adults Expect More from Free News Tabloids

Zerba, Amy

doi:10.1177/073953291303400202

Cited by 3 publications

(2 citation statements)

References 4 publications

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“…With the rapid decrease in printed newspaper readership, the news industry needed to look for new ways to increase revenue (Zerba, 2013). Following this, news media worldwide have changed how they provide news content to readers in recent years (Westlund and F€ ardigh, 2015).…”

Section: Changes In Habits Of Electronic News Usagementioning

confidence: 99%

Changes in habits of electronic news usage on mobile devices in university students: a comparative survey

Tsoi

Rhim

et al. 2021

LHT

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PurposeA rising trend has been observed to minimize extraneous cognitive load when reading by enhancing secondary knowledge through technology. For the readers to comprehend information more efficiently in their cognitive architecture, instructional procedures, which are secondary knowledge, should be aligned with the modern technology environment. With continual, rapid technological advances in modern society, people have changed their news reading habits after using mobile devices such as smartphones, tablets and e-readers.Design/methodology/approachThis research employed a quantitative survey to compare the changes in the news reading habits of the undergraduate (UG) and postgraduate (PG) students in the Library and Information Management program of a university in Hong Kong after using mobile devices to read electronic news. A total of 102 responses were collected, which comprised 51 UGs and 51 PGs, respectively (the student population for the program was around 100 UGs and 100 PGs).FindingsSurvey results showed that mobile devices had changed the respondents’ habit of reading news to read more content on phones, with a variation on news categories. Such changes included the duration and location of news discussion among the respondents that shorter periods were used to read and that more people read while traveling and in restaurants. Notably, reading the news helped respondents in their learning. Most respondents preferred to read electronic news by using mobile devices. The convenience of reading and discussing news may also cause a potential threat that intensifies disputes, arguments or even bullying on controversial issues.Originality/valueThis study confirmed that the usage of the mobile devices changed the respondents’ habit of reading news. This user group constitutes the future generation of information specialists in various disciplines. This study fills the research gap of finding students’ reading habits when using mobile devices, especially in East Asia. Educators are encouraged to recommend relevant news content to students to improve their general knowledge base and arouse their interest in reading and discussing related news topics.

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Section: Changes In Habits Of Electronic News Usagementioning

confidence: 99%

Changes in habits of electronic news usage on mobile devices in university students: a comparative survey

Tsoi

Rhim

et al. 2021

LHT

View full text Add to dashboard Cite

show abstract

“…These newspapers, generally aimed at people between the ages of 18 and 29, emphasize entertainment listings, short news stories, oddball features, sports and celebrity news (Zerba, 2013 only RedEye was still operating in 2013. One interesting finding generated by focus groups in those three cities was that advertising was received negatively because it overshadowed news content and some advertising content was disagreeable, such as selling sex toys (Zerba, 2013). However, a number of participants "acknowledged that advertisements allow the newspaper to be free" (Zerba, 2013, p. 16).…”

Section: 1) An Example In the Austin Market Is Thementioning

confidence: 99%

Free Newspapers in the United States: Alive and Kicking

Tennant

2014

International Journal on Media Management

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Free newspapers are a substantial segment of the newspaper industry, as well as an under-studied topic within media research. This dissertation considers the economic health of free newspapers and whether they face a dire future given their heavy reliance on advertising, a source of revenue that has been in decline for newspapers. Some industry observers suggest it is supreme folly for newspapers to give away their content for free, and that advertising is no longer a reliable revenue source for print media in the Internet era. One question guiding this research is whether free newspapers face two options: continue producing free content by relying on advertising (in addition to other revenue sources), or abandon the advertising-based business model. Seven research questions address a number of issues, such as whether free newspapers are profitable, if decision-makers are considering changing their business model, whether they are seeking alternative sources of revenue, whether reader engagement is connected to the price, or a lack of one, of a newspaper, and whether decision-makers are optimistic or pessimistic about the future of their industry. A Web-based survey asked decision-makers at free newspapers in the United States to respond to questions related to the health and future of vi their newspaper or newspapers. Four in-depth interviews with publishers of four different types of free newspapers in Texas were also conducted to complement results generated by the Web-based survey. Results show decision-makers at free newspapers are confident about the future of their particular kind of media. The dissertation concludes by suggesting free newspapers are not only viable but in many markets they are thriving.Sweeping generalizations (often seen in industry discourse) about the future of print newspapers can be misleading. The key for success is engaging readers with content and that means a focus on local issues and events. This study contributes a reality check and calls for further research on the economics of print media in the digital era.vii Imagine you own, manage or simply work for a business that gives away its main product. This product is a free newspaper and for decades the operation has been profitable. There have been lean years, but the newspaper never wavered from its publication schedule, whether daily, semi-weekly, weekly or monthly. Sparked by the rise of the Internet in the mid-1990s, criticism arose from industry observers, publishers and owners that newspapers should never give away their content (Buffett, 2012;Ladurantaye, 2012aLadurantaye, , 2012b. Nevertheless, free newspapers have existed for two centuries in North America, suggesting the decision to give away content has been somewhat successful.Free newspapers attract readers with various degrees of high-and low-brow journalism. This audience is then sold to businesses, organizations and individuals seeking to sell their wares or services, or create recognition for a cause, event or a candidate. This, of course, is the classic adve...

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Moving Towards Transparency for Native Advertisements on News Websites: A Test of More Detailed Disclosures

Krouwer

Poels

Paulussen

2019

International Journal of Advertising

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Young Adults Expect More from Free News Tabloids

Abstract: Eight focus groups of 18-to 29-year olds suggest that young adults want more local news, event listings, shorter stories, breakout texts, conversational writing, less inside humor, positive ad experiences and more political news in niche publications geared toward them.

Cited by 3 publications

References 4 publications

Changes in habits of electronic news usage on mobile devices in university students: a comparative survey

Changes in habits of electronic news usage on mobile devices in university students: a comparative survey

Free Newspapers in the United States: Alive and Kicking

Moving Towards Transparency for Native Advertisements on News Websites: A Test of More Detailed Disclosures

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