You've Been Acquired!

Abstract

Today's mergers and acquisitions (M&As) are increasingly focused on the user experience and design expertise they bring to the acquiring entity. This panel will share vignettes based on personal M&A experiences that provide suggestions and recommendations for user experience teams on both the acquiring and acquired side of the table. The areas of focus for the discussions will be team, culture and design assimilation and how M&As can impact designers' work and personal growth as individuals cross over into new organizations.