You or an imposter? How to protect brand identity in a business-to-business context?

Shankar, Amit; Kumar, Aman; Behl, Abhishek; Pereira, Vijay; Budhwar, Pawan

doi:10.1016/j.indmarman.2023.12.001

Cited by 7 publications

(1 citation statement)

References 92 publications

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“…This positive orientation weakens the mediating role of inertia, diminishing its impact on the association between vulnerability barriers and the adoption of AI-enabled drones. Technologically innovative organizations are more inclined to embrace change and depart from conventional practices (Shankar et al, 2024). This positive orientation weakens the mediating role of inertia, minimizing its impact on the association between traditional barriers and the adoption of AI-enabled drones.…”

Section: Role Of Technological Innovativenessmentioning

confidence: 99%

Exploring enablers and inhibitors of AI‐enabled drones for manufacturing process audits: A mixed‐method approach

Shankar,

Behl,

Pereira

et al. 2024

Bus Strat Env

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The objective of this study is to explore the enablers and inhibitors of AI‐enabled drone adoption for manufacturing process audit using a mixed‐method design. A qualitative study was performed to explore the enablers and inhibitors. Further, based on the findings of the qualitative studies, a framework was proposed, and proposed hypotheses were examined using a survey‐based study. The results indicated that function, environmental, and epistemic values are major enablers, whereas vulnerability and sunk cost barriers are major inhibitors to adoption intention. The initial trust and inertia were crucial mediators, and organizations' technological innovativeness played a crucial moderating role. This study enriches the literature on technological adoption for sustainability and helps audit service providers design strategies to enhance AI‐enabled drone adoption for process audits.

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Section: Role Of Technological Innovativenessmentioning

confidence: 99%

Exploring enablers and inhibitors of AI‐enabled drones for manufacturing process audits: A mixed‐method approach

Shankar,

Behl,

Pereira

et al. 2024

Bus Strat Env

Self Cite

View full text Add to dashboard Cite

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The bold decision to go “all in”: Understanding the reasons behind consumers' willingness to migrate to the metaverse

Kumar,

Shankar

2024

Psychology and Marketing

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The study explores the reasons that drive and hinder consumers' willingness to migrate to the metaverse. To determine them, a mixed‐methods approach is used: phase 1 (qualitative) involves conceptual development of a model based on in‐depth consumer interviews, and in phase 2, the conceptual model is empirically tested via structural equation modeling. Results show that social presence is a crucial enabler, while realistic and symbolic threats are significant inhibitors of the willingness to migrate. Preusage cognitive dissonance significantly mediates the relationships between social escapism, social pressure, realistic threat, symbolic threat, and willingness to migrate. Specifically, the mediating influence between empowerment and willingness to migrate is higher for individuals with low metaverse anxiety. Results of the artificial neural network technique indicate that social presence is the most significant antecedent of willingness to migrate, and results of the fuzzy‐set qualitative comparative analysis highlight the presence of six distinct configurations that indicate a high willingness to migrate. This study enriches the behavioral reasoning theory by examining the interplay of the reasons influencing the willingness to migrate. Further, it contributes to the intergroup threat theory by investigating the potential link between willingness to migrate and the presence of realistic and symbolic threats.

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Unveiling the controversies of brand identity management: A holistic framework for global B2B companies through a hybrid systematic literature review and interpretive structural modelling

Amoozad Mahdiraji,

Abbasi Kamardi,

Razavi Hajiagha

et al. 2024

Industrial Marketing Management

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You or an imposter? How to protect brand identity in a business-to-business context?

Cited by 7 publications

References 92 publications

Exploring enablers and inhibitors of AI‐enabled drones for manufacturing process audits: A mixed‐method approach

Exploring enablers and inhibitors of AI‐enabled drones for manufacturing process audits: A mixed‐method approach

The bold decision to go “all in”: Understanding the reasons behind consumers' willingness to migrate to the metaverse

Unveiling the controversies of brand identity management: A holistic framework for global B2B companies through a hybrid systematic literature review and interpretive structural modelling

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