2017
DOI: 10.1111/jcom.12287
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You Brought it on Yourself: The Joint Effects of Message Type, Stigma, and Responsibility Attribution on Attitudes Toward Medical Cannabis

Abstract: This study uses a web-based randomized experiment (N = 396) to test the effects of message type (narrative vs. expository), stigma (stigmatized vs. nonstigmatized illness), and attribution of responsibility for disease (internal vs. external) on attitudes toward medical cannabis. Narrative-formatted videos produced more favorable attitudes toward medical cannabis, compared with nonnarrative videos. Effects of narratives on attitudes were mediated through transportation and identification with the protagonist.… Show more

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Cited by 26 publications
(19 citation statements)
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References 44 publications
(59 reference statements)
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“…A research indicates that information via videos generated more favorable attitudes toward medicinal cannabis users. 26 In addition, in this study it is observed that the participants who saw narratives in which the protagonist had a stigmatized disease and was responsible for contracting his disease had more negative attitudes towards medicinal marijuana. The above can generate reflections on the information strategies that can be used to reduce the stigma towards people who use drugs.…”
Section: Discussionmentioning
confidence: 63%
“…A research indicates that information via videos generated more favorable attitudes toward medicinal cannabis users. 26 In addition, in this study it is observed that the participants who saw narratives in which the protagonist had a stigmatized disease and was responsible for contracting his disease had more negative attitudes towards medicinal marijuana. The above can generate reflections on the information strategies that can be used to reduce the stigma towards people who use drugs.…”
Section: Discussionmentioning
confidence: 63%
“…Along this line, companies have traditionally applied two opposite types of discourses to their corporate communications; they present messages that are mostly expositive or narrative in character [9,10]. Expositive (semantic, rational, or nonnarrative) perspectives on communication include "self-evident propositions, demonstrations, proofs, and verbal expressions of certain and probable knowing" [7].…”
Section: Expositive and Narrative Discourses In Corporate Communicationmentioning
confidence: 99%
“…Thus, exposition mainly bases on the description of rational arguments, statistics, numbers, names, and facts [12]. Expositive messages do not go any deeper into the reality behind those numbers and they avoid emotional connotations as much as possible [9]. In numerous occasions, this approach has been referred to as informational communication [15].…”
Section: Expositive and Narrative Discourses In Corporate Communicationmentioning
confidence: 99%
See 1 more Smart Citation
“…Research has explored the potential persuasive and positive impacts of narratives, such as reducing prejudice (Paluck, 2009), increasing life satisfaction (Gabriel & Young, 2011), changing attitudes (e.g. Wojcieszak & Kim, 2016;Lewis & Sznitman, 2017), altering behavioural intentions (Murphy, Frank, Chatterjee & Baezconde-Garbanati, 2013), encouraging engagement with global issues (Chattoo & Feldman, 2017) and increasing social skills (Mar & Oatley, 2008). Of more direct relevance to the current study, a growing body of research, drawn from a variety of disciplines including psychology, communications, media studies, and literary studies, has suggested that experiencing narratives may (under some conditions) facilitate changes in empathy (e.g.…”
Section: Introductionmentioning
confidence: 99%