2016
DOI: 10.1017/s0261127916000036
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‘Yong Beginners, Who Live in the Countrey’: John Playford and the Printed Music Market in Seventeenth-Century England

Abstract: John Playford dominated the commercial music publishing trade of mid-seventeenth-century England, encouraging musical literacy and supplying beginner books for the growing domestic amateur musical class. Playford was clearly aware of the need to attract as many customers as possible in order to succeed in a commercial business; however, very little is known about his customers. This article identifies the contemporary audiences of seventeenth-century English printed music books, building on previous scholarshi… Show more

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Cited by 41 publications
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References 26 publications
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