Yeşi̇l Ürün İleti̇şi̇mi̇ Kapsaminda Tüketi̇ci̇leri̇n Yeşi̇l Ürünlere Yöneli̇k Algi Ve Bi̇lgi̇ Düzeyleri̇

Emekçi, Simge

doi:10.32952/atauniiletisim.552336

Cited by 9 publications

(3 citation statements)

References 21 publications

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“…Individuals tend to develop sustainable consumption intentions because they believe that undertaking such behaviour will be regarded as desirable by their significant others. Although these results are consistent with many previous studies (Armitage & Conner, 2001; Emekçi, 2018; Onel & Mukherjee, 2017; Thøgersen & Ölander, 2002; Vermeir & Verbeke, 2008) but contradicts with the findings of (Korkmaz & Sertoğlu, 2013). Research by Paul et al, (2016) also highlighted that subjective norm is the weakest predictor of sustainable purchasing intentions.…”

Section: Discussionsupporting

confidence: 74%

Impact of spirituality, culture, behaviour on sustainable consumption intentions

Saxena,

Sharma

2023

Sustainable Development

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Sustainable consumption is a growing area of research due to the climate change and environmental degradation. The present study examines a conceptual model by integrating spirituality with cultural values from Hofstede cultural dimensions theory and constructs from Theory of Planned Behaviour (TPB) to determine sustainable consumption intention. The paper also examines the moderating role of gender. The data was gathered from 726 customers. Structural equation modelling was used to analyse the main variables influencing sustainable consumption intentions. Spirituality, collectivism and long‐term orientation were found to have a positive impact on attitudes that leads to sustainable consumption intention. Thus, this study helps to improve the predictive ability of the Theory of Planned Behaviour by incorporating spirituality as a behavioural belief and collectivism and long‐term orientation as cultural dimensions. The findings show that gender has no moderating effect. The study outlines the process for converting a person's cultural values, norms, and beliefs into a purchase intention. As a result, the research offers practitioners and decision‐makers insight into how to boost intention towards sustainable consumption.

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Section: Discussionsupporting

confidence: 74%

Impact of spirituality, culture, behaviour on sustainable consumption intentions

Saxena,

Sharma

2023

Sustainable Development

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“…It has been concluded that subjective norms for sustainable consumption behavior have a significant effect on sustainable consumption intention. Some of the previous studies emphasize that the intention for environmentally conscious consumption is driven by subjective norms (Armitage & Conner, 2001; Beck & Ajzen, 1991; Conner & Armitage, 1998; Emekçi, 2017; Hopper & Nielsen, 1991; Onel & Mukherjee, 2017; Stern & Dietz, 1994; Thøgersen & Ölander, 2002). Vermeir and Verbeke (2008) stated that subjective norms have an additional positive effect on purchase intention.…”

Section: Discussionmentioning

confidence: 99%

“…In the first part, there are six items aiming to reach demographic information of consumers. These are the variables of age, marital status, gender, educational status, household income, and the number of people in the household that were frequently encountered in previous studies that were studied to determine the sustainable consumption intention in the literature (de Leeuw et al, 2015; Emekçi, 2017; Korkmaz & Sertoğlu, 2015; Roberts, 1996). In the second part of the questionnaire, 36 items adapted from the scales used in previous studies in the literature to determine the final sustainable consumption behavior of consumers were included in the study (Dean et al, 2012; Fishbein & Ajzen, 2010; Onel, 2014; Paul et al, 2016; Roberts, 1996; Smith et al, 1994; Stern et al, 1999; Tanner & Kast, 2003; Thøgersen, 2006).…”

Section: Literature Reviewmentioning

confidence: 99%

Sustainable Consumption Intentions of Consumers in Turkey: A Research Within the Theory of Planned Behavior

Ayar

Gürbüz

2021

Sage Open

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Sustainable consumption can be a way to minimize the environmental impact of the rapidly growing consumption phenomenon. However, sustainable consumer behavior changes depending on many different factors and determining these factors is very important for many disciplines. This study aims to determine the sustainable consumption behavior of consumers and the factors affecting this behavior within the framework of Planned Behavior Theory, which is used in many fields in the literature. The research was conducted within the framework of attitude, subjective norms, and perceived behavior control as well as altruistic values variables added to the model. Research data survey method with Turkey/Kastamonu were collected from the consumers in the province. The questionnaire was adapted using previous studies, and its validity and reliability analysis were made. Research data were tested with Structural Equation Modeling, which is used frequently in social sciences and behavioral sciences. As a result; It has been revealed that the variables of Planned Behavior Theory, which are attitude, subjective norm, perceived behavioral control, and also the altruistic values dimension added to the model have a statistically significant effect on sustainable consumption intention, and intention has an effect on sustainable consumption behavior. It was concluded that perceived behavioral control has no direct effect on sustainable consumption behavior. These findings have important consequences for a large number of individuals and organizations such as policy makers, scientists, environmental organizations, health organizations, and businesses.

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A Content Analysis on the Evaluation of Green Marketing Studies in Terms of Consumers and Businesses

BERBER,

ÖZTÜRK

2023

İnsan Ve Toplum Bilimleri Araştırmaları Dergisi

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Yeşil pazarlama, tüketici istek ve ihtiyaçlarını karşılamaya yönelik faaliyetlerini yerine getirirken; çevre kirliliği, enerji ve diğer kaynakların tüketimine dikkat edilen bir pazarlama yaklaşımıdır. Hava, su ve toprak kirliliği, iklim değişikliği, biyolojik çeşitliliğin azalması, çölleşme vb. çevre sorunlarıyla ilgili farkındalığın artması nedeniyle tüketiciler, işletmeler ve devletler çevreci faaliyetleri önemseyerek yeşil pazarlama uygulamalarını desteklemeye başlamışlardır. Bu kapsamda tüketicileri ve işletmeleri yeşil pazarlama uygulamalarına yönlendiren nedenlerin neler olduğunu belirlemek, işletmelerin yeşil pazarlama uygulamalarında yaşadıkları sorunları ve tüketicilerin yeşil pazarlamayı tercih etme ya da tercih etmeme nedenlerini görmek amaçlanarak bu çalışma gerçekleştirilmiştir. Google Akademik ve DergiPark veri tabanlarında yer alan, 2010-2022 yılları arasında yazılan ulusal ve uluslararası çalışmaları kapsayan literatür araştırması gerçekleştirilerek içerik analizi yapılmıştır. Yeşil pazarlamayla ilgili 60 uluslararası ve 72 ulusal olmak üzere toplam 132 çalışma incelenmiştir. Çalışmalar yapıldığı yıllara, sektörlere, örneklem grubuna, anahtar kelimelerine, yapısal olarak dağılımına, veri toplama ve analiz yöntemlerine göre değerlendirilmiştir. Yapılan içerik analizi sonucunda özellikle 2020 yılında yeşil pazarlama çalışmalarının diğer yıllara göre daha fazla olduğu görülmektedir. Bu çalışmaların en çok turizm sektöründe olduğu fakat çoğu çalışmada sektör vurgulanmadan yeşil pazarlamayla ilgili kavramsal bilginin verildiği belirlenmiştir. Yapılan çalışmalarının çoğunun sayısal ve istatistiksel verilerden oluşan nicel araştırma türünde olduğu, veri toplamak amacıyla genellikle tüketicilere yapılan anketlerden yararlanıldığı, veri analizlerinde ise en çok faktör analizi yapıldığı saptanmıştır. Çalışmalardaki anahtar kelimeler analiz edildiğinde ise; en çok yeşil pazarlama ve green marketing kavramlarının kullanıldığı görülmüştür. Literatür araştırmasında son yıllarda yeşil pazarlamayla ilgili çalışmaların arttığı, devletlerin çevreyi korumayla ilgili düzenlemelere ağırlık verdiği, tüketicilerin satın alma davranışında ve işletmelerin pazarlama çalışmalarında yeşil faaliyetlerin oldukça etkili olduğu belirlenmiştir.

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Yeşi̇l Ürün İleti̇şi̇mi̇ Kapsaminda Tüketi̇ci̇leri̇n Yeşi̇l Ürünlere Yöneli̇k Algi Ve Bi̇lgi̇ Düzeyleri̇

Cited by 9 publications

References 21 publications

Impact of spirituality, culture, behaviour on sustainable consumption intentions

Impact of spirituality, culture, behaviour on sustainable consumption intentions

Sustainable Consumption Intentions of Consumers in Turkey: A Research Within the Theory of Planned Behavior

A Content Analysis on the Evaluation of Green Marketing Studies in Terms of Consumers and Businesses

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