Yerel Yiyecek Tüketim Motivasyonlarının Analizi: Hatay Restoran Ziyaretçileri Üzerine Bir Uygulama (Analysis of Local Food Consumption Motivations: An Application on Hatay Restaurant Visitors)

Abstract

Diversification of tourism activities allows different cultures to be experienced. Tourists also want to gain experience with the local by learning the cultural characteristics of the destination. In this sense, local food and beverages have become an important source for understanding the local culture. The main aim of this study is to examine the local food consumption motivation of the visitors who eat at the restaurants that offer regional food and beverage services for Hatay. In addition, determining whether local food consumption motivation changes according to demographic data is among the aims of this study. Within the scope of the study, the data were collected by face-to-face with the participants by means of a scale previously used. The study, which was conducted with 364 people in total with the convenience sampling method, was subjected to descriptive factor analysis and difference analysis from descriptive statistical techniques. Based on the findings of the study, it has been determined that there are six factors that affect local food motivation respectively as "