Research shows that with the rising demand for cultural consumption, the supply and demand on the content side of the cultural industry is increasing, and the copyright development of calligraphy and painting has become more and more hot. Finding new forms of application in historical art is more conducive to the development of excellent cultural and creative products suitable for contemporary aesthetics and usage habits. With the rapid development of the domestic market economy and the gradual deepening of the economic concept of commodities, most peasant paintings tend to be utilitarian; at the same time, printed traditional Chinese paintings have entered the peasant painting market, which has caused a huge impact on hand-painted peasant paintings, and has caused a huge impact on all aspects. serious impact. The copyright protection of Wutong peasant paintings and the discovery of their innovative features are of great significance to the solution and breakthrough of the problems of "fakes are rampant and shoddy" in the calligraphy and painting market.