“…Research on farmers’ decision making focuses on the determinants of decision making, such as the awareness of the environment and responsibility, the degree of access to information, neighbourhood relations, religious belief, economic and social status, institutional trust, local attachment, social norms, and social supervision [ 15 , 16 , 17 , 18 , 19 , 20 , 21 , 22 , 23 , 24 ]. It is not difficult to find that farmers being the subject in rural settlement environment improvement has globally become a social consensus [ 25 , 26 , 27 , 28 ]. However, whether farmers may take the lead in rural settlement environment improvement is an open issue.…”