Worth the “Likes”? The Use of Facebook among Plastic Surgeons and Its Perceived Impact

Abstract

Plastic surgeons tend to perceive Facebook's impact on their practices as positive, but most do not track its direct effects on professional Web site hits, new referrals, or conversion-to-surgery rates. Plastic surgeons using Facebook are encouraged to monitor these parameters to determine whether its continued use is actually worthwhile.

Use of Social Media and an Online Survey to Discuss Complex Reconstructive Surgery: A Case of Upper Lip Reconstruction with 402 Responses from International Microsurgeons

“…However, with the popularity of social media in recent years, we believe that more studies can be distributed in the future using these various platforms. 11,12 E-mail is the traditional method for official contact, but the effectiveness was much lower. In this study, we sent out a total of 3500 to 4000 emails for the invitation, but the The microsurgeons who had completed microsurgical fellowships showed higher interest in free flap reconstruction for the studied case (p ¼ 0.001 in univariant analysis, Ã p ¼ 0.021 in multivariant analysis).…”

#SocialMedia for the Academic Plastic Surgeon—Elevating the Brand

“…Within the literature on plastic surgery, social media have primarily been discussed as a link between patient and surgeon. 1 – 4 The goal of a plastic surgeon establishing a prominent social media presence has been described as “maximize[ing] exposure to the potential patient base,” 5 in other words, advertising. Although connecting with a potential patient base may be a goal for academic plastic surgeons, social media also provide unique opportunities for the academic plastic surgeon to impact the academic community.…”

Internet and Social Media as a Source of Information About Plastic Surgery: Comparison Between Public and Private Sector, A 2-center Study

“…2–5 Moreover, Facebook, Instagram, Twitter, and other social media can also serve as tools for collecting data and conducting scientific research. 3,5–8…”