2015
DOI: 10.1108/jchmsd-01-2014-0002
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World Heritage site as a label in branding a place

Abstract: Purpose – The purpose of this paper is to argue that the World Heritage Site (WHS) status as a label plays an important role in branding, creating awareness among the tourists and promoting a specific place – be it natural or cultural. Design/methodology/approach – The study is based on qualitative research and utilised interviews and explanatory case study method, taking Maritime Greenwich WHS as a case. … Show more

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Cited by 30 publications
(26 citation statements)
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References 35 publications
(22 reference statements)
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“…After Mount Sanqingshan National Park (MSNP) was declared a WHS in 2008, tourist numbers have soared from 1.48 million in 2008 to 23.27 million in 2018, which has caused problems and conflicts between the conservation of its natural beauty and local economic development. WHSs in China are facing problems such as uncontrolled tourism capacity, over-exploitation of tourism facilities, over-commercialisation and detrimental impact, which undoubtedly poses protection and sustainable development challenges [6,7]. Subsequently, Caust and Vecco wondered; is being listed as a WHS a blessing or a burden [8]?…”
Section: Introductionmentioning
confidence: 99%
“…After Mount Sanqingshan National Park (MSNP) was declared a WHS in 2008, tourist numbers have soared from 1.48 million in 2008 to 23.27 million in 2018, which has caused problems and conflicts between the conservation of its natural beauty and local economic development. WHSs in China are facing problems such as uncontrolled tourism capacity, over-exploitation of tourism facilities, over-commercialisation and detrimental impact, which undoubtedly poses protection and sustainable development challenges [6,7]. Subsequently, Caust and Vecco wondered; is being listed as a WHS a blessing or a burden [8]?…”
Section: Introductionmentioning
confidence: 99%
“…This type of cultural tourism has been expanding its social base, and so the flow of people interested in visiting heritage sites has been gradually increasing [30]. Such registration is similar to a quality stamp or a mark that increases the attractiveness of a place from a tourist point of view [31,32]; it is as if the place acquires, with its registration, an added value more similar to universal excellence, thus making it more attractive to tourism [30]. Therefore, a clear correlation can be observed between the inclusion of a place in one of the UNESCO lists (although this is rather intended to preserve such sites) and the number of people visiting this destination, especially foreign nationals [33].…”
Section: Heritage Tourismmentioning
confidence: 99%
“…It follows from this statement that such listing is similar to a quality stamp or a mark that makes a place visit talking from a tourist point of view [15,16]; it is as if the place acquires with its inclusion, an added value more similar to universal excellence, making it more attractive to tourism [14].…”
Section: Heritage Tourismmentioning
confidence: 99%