Working Time - a Key Element of Health Workers, an Instrument of Labor Market Flexibility. The Situation of the Health System

Chenic, Alina Ştefania; Angelescu, Coralia; Miron, Adrian; Gheorghita, Andreea Roxana

doi:10.1016/j.sbspro.2013.10.004

Cited by 1 publication

(1 citation statement)

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“…Marketing plays an important role in determining the orientation and strategy of an organization's business performance results (Prayogo and Nirawati, 2017). The ability to obtain and perform the transformation of "tangible" or "intangible" resources is considered important to specify the value creation and competitive advantage for business organizations (Chenic et al 2013). Dynamic market changes and is fragmented to demanding business organization in order to make use of the knowledge of the market to be important to conduct technological innovations (Cacciolatti and Lee, 2016).…”

Section: Introductionmentioning

confidence: 99%

Knowledge Sharing, Innovation Capability, Responsive Capability, and Marketing Performance: an Empirical Study at UPN “Veteran” Jawa Timur

Prayogo

Nirawati

2019

ijbe

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Business organizations are required to be able to do effective marketing. Market change demands a business organization to have a marketing capability on innovation and responses in making a product to be competitive; therefore, it should create a quality product. Creating a quality product is influenced by the knowledge of products to be created so as to produce good marketing performance. The purposes of this study were to see how big an influence towards knowledge sharing innovation capability, and to identify the capability to respond to the market and performance marketing. A questionnaire was given to students who were in the university environment by using purposive sampling with accidental sampling. Reliability and validity were measured through the median and variation analysis of Cronbach's alpha, and Analysis using SEM model structure with SMARTPLS was used to test the relationship between research variables using 100 respondents. The results showed that sharing knowledge has a positive and significant effect on the capabilities of innovation and responsive capabilities, but insignificant effect on marketing performance. The responsive capability of innovation and capability on marketing performance are positive and significant.Abstrak: Organisasi bisnis dituntut untuk dapat melakukan pemasaran yang efektif. Perubahan pasar menuntut organisasi bisnis untuk memiliki kemampuan pemasaran dalam inovasi dan respons dalam membuat suatu produk menjadi kompetitif; oleh karena itu, ia harus menciptakan produk yang berkualitas. Menciptakan produk yang berkualitas dipengaruhi oleh pengetahuan produk yang akan diciptakan sehingga menghasilkan kinerja pemasaran yang baik. Tujuan dari penelitian ini adalah untuk melihat seberapa besar pengaruh terhadap kemampuan inovasi berbagi pengetahuan, dan untuk mengidentifikasi kemampuan untuk merespon pasar dan pemasaran kinerja. Sebuah kuesioner diberikan kepada siswa yang berada di lingkungan universitas dengan menggunakan purposive sampling dengan accidental sampling. Reliabilitas dan validitas diukur melalui median dan analisis variasi alpha Cronbach, dan Analisis menggunakan struktur model SEM dengan SMARTPLS digunakan untuk menguji hubungan antara variabel penelitian menggunakan 100 responden. Hasil penelitian menunjukkan bahwa berbagi pengetahuan memiliki pengaruh positif dan signifikan terhadap kemampuan inovasi dan kemampuan responsif, tetapi tidak berpengaruh signifikan terhadap kinerja pemasaran. Kemampuan inovasi dan kapabilitas responsif terhadap kinerja pemasaran adalah positif dan signifikan.Kata kunci: berbagi pengetahuan, kapabilitas pemasaran, kapabilitas inovasi, kapabilitas responsif, kinerja pemasaran

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Section: Introductionmentioning

confidence: 99%