“…Changes in the Brazilian economy and society, such as the popularization of domestic refrigerators and vegetable oils, prompted pig producers to consider new directions in the mid-1960s (Brabo et al, 2015;Brito, 2006). Gradually, pork lard ceased to be the Brazilian pig market's leading product, making room for processed products aimed at urban fast-food consumption -e.g., sausages and ham (Spies, 2003).…”