Abstract:This study focuses on employees' work‐related social media use. The multivalent involvement of social media in corporate processes calls for attention to how employees' social media use is conceptualized and managed. Drawing on a sample of 1179 knowledge workers, the study explores how employees perceive their communicative roles, how contextual factors shape these perceptions, and how communicative role perceptions, in turn, are associated with work‐related social media use. The findings demonstrate that lead… Show more
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