Work, food, rent, television: The role of lifestyles and experiences on household energy behaviour in rural Lagos, Nigeria

Eludoyin, Elusiyan; Lemaire, Xavier

doi:10.1016/j.erss.2020.101820

Cited by 7 publications

(1 citation statement)

References 61 publications

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“…Previous studies lack in-depth discussion on the relationship between different consumer life styles and user demands. The existing research on life style mainly focuses on smart cities, health care, education system, and other fields [28][29][30][31][32][33], the research related to environmental protection issues mainly focuses on the ways to improve energy use in life style [34][35][36] and lacks research on the impact of consumer life styles on demand for green transportation options. Therefore, this study used life style preferences as a disturbance variable to explore differences in purchasing decisions and use demands due to that result in market segmentation.…”

Section: Introductionmentioning

confidence: 99%

Discussion on the Purchase Factors and the User Demands of Electric Scooters from the Perspective of Consumers’ Life Style—A Case Study on Gogoro

Jia

Yang

2022

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With the development and popularization of the concept of a sustainable environment, the green energy industry represented by electric scooters has entered a vigorous development period. However, consumers are reluctant to buy electric scooters, resulting in low sales, which is limiting the development of the electric scooter industry. Therefore, from the perspective of different consumer life styles, this study explored the impact on the purchasing decisions and user demands, so as to inform design strategy for the development of a sustainable electric scooter industry. This study adopted the methods of expert interview and questionnaire survey, used the self-made consumer life style and electric scooter product attribute scale as the research tool, and carried out quantitative analysis with the help of statistical software. It showed that compared with consumers’ awareness of environmental protection, product performance is the key factor that attracts consumers to buy electric scooters, More than consumers’ awareness of environmental protection, our study showed that product performance is the primary determinate of a consumers’s decision to purchase electric scooters. The consumer of the electric scooter can be categorized into three life style groups: “brand-conscious group”, “environmental and cost saving group” and “trendy adventurers group”. Outside of the “environmental and cost savings” group, the least important attribute that drive purchasing decisions was environmental sustainability. This can also inform more effective governmental policies and education to promote greater environmental protection. Each life style consumer group prioritizes different product attributes; therefore, electric scooter manufacturers should view each group as distinct market segments and draw up different product design and marketing strategies.

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