Work Ethics in Bugis; Connecting Culture and Entrepreneurial Behavior

Abstract

Abstract-This paper aimed at investigating the Bugis Value System and Work Ethics and their effect on Entrepreneurial Behavior among Bugis Entrepreneurs. In addition, this paper also focused on the connection between culture and the emergence of entrepreneurial behavior. Work Ethics emerges from cultural values within a country which favor a country to face day-to-day challenge. One's ethnicity is hardly separated from his/her culture and values. Social life is the reflection of culture and its values whereas they emerge from various sources such as from daily interaction within society or from ancient manuscripts. Bugis Value System can be tracked from many sources like Lontara manuscripts, folk tales, folk songs, and from other modern publications. In terms of entrepreneurial behaviors, the Bugis Value System contains certain values and teachings in which the people of Bugis might have taken as the source of their attitude and behavior. This system later contributes to their entrepreneurial behavior and influences their success in running business.