Words of Light: Theses on the Photography of History

Cadava, Eduardo

doi:10.2307/465268

Cited by 102 publications

(29 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The photographic representations, harnessed by advertising, ripple through the culture, circulating information about the social world. As Cadava (1999) expresses it, even the world itself has taken on a``photographic face''. The ethical, aesthetic and political interconnections of photographic representations constitute an important realm for societal marketing.…”

Section: Introductionmentioning

confidence: 99%

Ethical issues of global marketing: avoiding bad faith in visual representation

Borgerson

Schroeder

2002

European Journal of Marketing

148

105

View full text Add to dashboard Cite

This paper examines visual representation in marketing communication from a distinctive, interdisciplinary perspective that draws on ethics, visual studies and critical race theory. An ontological approach is offered as an alternative to phenomenologically based approaches in marketing scholarship that use consumer responses to generate data. Suggests ways to clarify complex issues of representational ethics in marketing by applying a semioticallybased analysis that places ontological identity at the center of societal marketing concerns. Analyzes representations of the exotic Other in disparate marketing campaigns, including advertising, tourist promotions and music, as examples of bad faith marketing strategy. Music is an important force in marketing communication, yet marketing studies have rarely considered music and its visual representations as data for inquiry. Feels that considering visual representation within marketing from an ontological standpoint contributes additional insight into societal marketing and places global marketing processes within the intersection of ethics, aesthetics and representation.

show abstract

Section: Introductionmentioning

confidence: 99%

Ethical issues of global marketing: avoiding bad faith in visual representation

Borgerson

Schroeder

2002

European Journal of Marketing

148

105

View full text Add to dashboard Cite

show abstract

“…Can we consider Natalie Nickerson's literal writing as a surrogate for the lightwriting of photography? 56 Like the photograph that houses it, Nickerson's letter impossibly attempts to organize the disaster within a rectangular frame. This is ultimately a photograph about photography's failure to convulse the Dionysian experience of a wartime atrocity into a singular, flat image.…”

Section: Index and Iconmentioning

confidence: 99%

Bad Manners: A 1944LifeMagazine “Picture of the Week”

Curley¹

2012

Visual Resources

View full text Add to dashboard Cite

“…History, as Eduardo Cadava points out, "is always on the verge of disappearing, without disappearing." 41 The possibility of history is bound to the survival of its traces and to our ability to read them, and the task of the historian-as-detective is thus to bring these traces to legibility in the time of danger.…”

Section: The Historian As Detectivementioning

confidence: 99%

The City as Crime Scene: Walter Benjamin and the Traces of the Detective

Salzani¹

2007

New German Critique

View full text Add to dashboard Cite

Words of Light: Theses on the Photography of History

Cited by 102 publications

References 0 publications

Ethical issues of global marketing: avoiding bad faith in visual representation

Ethical issues of global marketing: avoiding bad faith in visual representation

Bad Manners: A 1944LifeMagazine “Picture of the Week”

The City as Crime Scene: Walter Benjamin and the Traces of the Detective

Contact Info

Product

Resources

About