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2019
DOI: 10.15252/embr.201948401
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Words, images and gender

Abstract: A large survey of visitors at a science museum about the perception of biotechnology shows that names matter and that gender has an influence on people's attitude towards new technologies.

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Cited by 3 publications
(1 citation statement)
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“…In this context, terms such as synthetic , modified , manipulated , unnatural , or even gene or genetically are received very negatively during scientific talks addressed to general audiences. Nonetheless, it must be stressed that overstatements by scientists (or their institutional press offices) and the use of misleading metaphors or headlines in the media might also have a negative effect on the general acceptance of some terms (Porcar and Peretó, ; Porcar et al ). In short, the question that arises from this discussion is whether an ‘inappropriate’ scientific name represents a disadvantage in the growth of a discipline or, as Shakespeare said, a rose by any other name ‘would smell as sweet’.…”
mentioning
confidence: 99%
“…In this context, terms such as synthetic , modified , manipulated , unnatural , or even gene or genetically are received very negatively during scientific talks addressed to general audiences. Nonetheless, it must be stressed that overstatements by scientists (or their institutional press offices) and the use of misleading metaphors or headlines in the media might also have a negative effect on the general acceptance of some terms (Porcar and Peretó, ; Porcar et al ). In short, the question that arises from this discussion is whether an ‘inappropriate’ scientific name represents a disadvantage in the growth of a discipline or, as Shakespeare said, a rose by any other name ‘would smell as sweet’.…”
mentioning
confidence: 99%