Word-of-mouth

Lim, Boon Chong; Chung, Cindy M.Y.

doi:10.1108/apjml-02-2013-0027

Cited by 48 publications

(7 citation statements)

References 42 publications

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“…As explained by Esch et al (2012), strong positive associations should further contribute to positive feelings (in terms of recalling past consumption experiences), which may trigger strong sensations such as brand attachment, trust and excitement. Lim and Chung (2014) explained that for familiar brands, consumers are likely to be highly certain of their evaluation due to the fact that they may have had prior experience using the brands, seen the advertising or marketing communications, received information from the news media, or experienced word-ofmouth from friends and family. As noticed by Janiszewski et al (2013), consumers are more likely to purchase a product if they have previously focused their attention on it.…”

Section: Brand Familiarity In Marketing and Neuroscientific Researchmentioning

confidence: 99%

A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults

et al. 2021

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Until now, neuromarketing studies have usually been aimed at assessing the predictive value of psychophysiological measures gathered while watching a marketing message related to a particular product. This study is the first attempt to verify the possibility of predicting familiar and unfamiliar brand purchases based on psychophysiological reactions to a retailer television advertisement measured by EEG, EDA and eye-tracking. The number of private label products chosen later served to assess the binary dependent variable. A logistic regression model (with a prediction rate of 61.2%) was applied to determine which psychophysiological variables explained the largest part of the variance of a final purchase decision. The results show that among various measures, only the electrodermal peaks per second were significant in predicting further purchase decisions. The decision to buy was also influenced by brand familiarity. The article concludes that EDA is an unobtrusive measure of emotion-related anticipation of significant outcomes, particularly for dynamic stimuli, as related to decision-making.

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Section: Brand Familiarity In Marketing and Neuroscientific Researchmentioning

confidence: 99%

A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults

et al. 2021

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“…ESR REIT backed by Warburg Pincus and AXA purchased 6 I&L properties in Japan, with a market value of US$1.0bn. It also plans to incorporate I&L properties in Denver within its portfolio, accounting for US$300m funded by Ping An (Chong, 2019a). There are several other major REITs in the Pacific Rim region with a significant I&L property component in their portfolios, such as Dexus backed by Government of Singapore Investment (GIC) adding an I&L property component with a market value of US$2.0bn (Chong, 2019a).…”

Section: Significance Of Industrial and Logistics Reitsmentioning

confidence: 99%

“…It also plans to incorporate I&L properties in Denver within its portfolio, accounting for US$300m funded by Ping An (Chong, 2019a). There are several other major REITs in the Pacific Rim region with a significant I&L property component in their portfolios, such as Dexus backed by Government of Singapore Investment (GIC) adding an I&L property component with a market value of US$2.0bn (Chong, 2019a). This reflects a high level of portfolio investment sophistication for Pacific Rim–based I&L REIT investors and the strong I&L property investment demand reflecting a positive outlook for I&L REITs in the Pacific Rim region.…”

Section: Significance Of Industrial and Logistics Reitsmentioning

confidence: 99%

“…Industrial and logistics REITs (I&L REITs) have become a significant listed property sector in the international property investment space. The growth of I&L REITs can be largely attributed to the growth in e-commerce and the evolution of omnichannel retail platforms (Bohjalian, 2018; CBRE, 2018a; Knight Frank, 2018; World Bank, 2018; Chong, 2019a). Global e-commerce sales have rapidly grown from US$1.5 trillion in 2015 to US$4.1 trillion in 2020, an increase of 2.7 times (KPMG, 2018).…”

Section: Introductionmentioning

confidence: 99%

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The added-value role of industrial and logistics REITs in the Pacific Rim region

Lin

Lee

Newell

2020

JPIF

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PurposeAs significant listed property investment vehicles, industrial and logistics REITs (I&L REITs) have recently enhanced their property portfolios, often replacing the traditional industrial properties with logistic properties to gain strategic exposure to recent e-commerce trends. This paper aims to assess the investment performance of I&L REITs by assessing the significance, risk-adjusted performance and portfolio diversification benefits of I&L REITs in the Pacific Rim region from July 2011 to December 2018. The strategic property investment implications for I&L REITs are also identified.Design/methodology/approachMonthly total returns from July 2011 to December 2018 were used to analyse the risk-adjusted performance and portfolio diversification benefits for I&L REITs in the United States, Japan, Australia and Singapore. An asset allocation diagram was employed to assess the strategic role of I&L REITs in a mixed-asset portfolio in each case.FindingsI&L REITs generally possessed superior average annual returns compared with the other sub-sector REITs, stocks and bonds in the United States, Japan, Australia and Singapore between July 2011 and December 2018, with desirable portfolio diversification benefits. Importantly, a more significant role for I&L REITs was generally observed in the mixed-asset portfolio compared to the other sub-sector REITs in each of these four markets across the broad portfolio risk spectrum. This reflects I&L REITs delivering enhanced portfolio returns and offering portfolio diversification benefits in a mixed-asset portfolio in the United States, Japan, Australia and Singapore.Practical implicationsProperty investors, particularly property securities funds (PSFs) and income-oriented investors, should consider including I&L REITs in their mixed-asset portfolios, as Pacific Rim–based I&L REITs provided an attractive REIT investment sub-sector, co-existing alongside the other sub-sector REITs and major asset classes in a mixed-asset portfolio in a Pacific Rim context, as well as being a portfolio diversifier. These results confirm the added-value and strategic role of I&L REITs in a mixed-asset portfolio, seeing I&L REITs as an effective investment pathway for I&L property exposure in the Pacific Rim region.Originality/valueThis is the first study to assess the investment performance of I&L REITs in the Pacific Rim region, evaluating their significance, risk-adjusted performance and portfolio diversification benefits, and the role of I&L REITs in a mixed-asset portfolio in the United States, Japan, Australia and Singapore. More importantly, this research is the first paper to provide empirical evidence on I&L REITs, which have often transformed their traditional industrial property portfolios with increased levels of logistics property to gain exposure to recent e-commerce trends. This research enables more informed and practical property investment decision-making regarding I&L REITs and their added-value and strategic role in a mixed-asset portfolio, as well as delivering effective I&L property exposure in the Pacific Rim region, with the added benefits of liquidity, transparency and fiscal efficiency.

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“…Firstly, expert senders of WOM help in boosting the sales of unknown brands because they help in forming perception regarding that brand whether it is good or bad (Lim & Chung, 2014). Moreover, brand love influences WOM which is an emotional outcome proving the interface of product with WOM (Ismail & Spinelli, 2012).…”

Section: Interface Of Marketing Variables (4ps) and Word Of Mouthmentioning

confidence: 99%

Marketing–Quality Interface: An Empirical Analysis of FMCG Customers

Khalil

2021

Cogent Business & Management

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This research intends to study the interface of key concepts of Marketing and Quality in relation to Fast Moving Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality perception is the endogenous variable whereas Word of Mouth (WOM) is the mediating variable for this study. For achieving the objectives of this research and test the developed hypotheses, a quantitative research strategy has been followed. In order to collect data, on the basis of literature, a questionnaire has been developed by the researcher. This research has significance in terms of its contribution both theoretically and practically as it has developed an instrument for measuring FMCG customers' quality perception. Moreover, a model has also been developed which is statistically validated. Data have been collected from 466 customers from Lahore using Stratified Random Sampling Technique. AMOS has been used for developing structural model and testing of hypotheses. Findings of the research conclude that all marketing variables i.e. price, place and promotion except product has an interface with perceived quality of FMCG customers and these relationships are mediated through WOM.

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Word-of-mouth

Cited by 48 publications

References 42 publications

A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults

A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults

The added-value role of industrial and logistics REITs in the Pacific Rim region

Marketing–Quality Interface: An Empirical Analysis of FMCG Customers

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