“…For example, satisfied customers are found to convey their satisfying experiences to an average five others in comparison to nine for dissatisfied customers and their dissatisfying experience (Knauer, 1992). Recent studies also confirm that satisfaction has a significant effect on positive WOM (Satta, Parola, Penco, & Persico, 2015;Su, Hsu, & Swanson, 2014). Customer's satisfaction significant effect on SOP (repurchase intention) are frequently reported too (Bowden-Everson, Dagger, & Elliott, 2013;Jang, Kim, & Lee, 2013;Aldas-Manzano, Ruiz-Mafe, Sanz-Blas, & Lassala-Navarré, 2011;Liu, Guo, & Lee, 2011;Lin & Ding, 2005;Caceres & Paparoidamis, 2007;Shamdasani & Balakrishnan, 2000;Rauyruen & Miller, 2007).…”