“…And, by the Bayesian Reader account, masked priming should be limited to adjacent prime-target pairings that become conflated in the act of perception. Consistent with the latter accounts, initial tests suggested that masked priming was limited to a single trial and could be detected after no more than a second or two between prime and target presentations (e.g., Ferrand, 1996;Forster, Booker, Schacter, & Davis, 1990;Forster & Davis, 1984;Greenwald et al, 1996;Humphreys, Besner, & Quinlan, 1988;Versace & Nevers, 2003). In contrast, priming effects with unmasked stimuli can be very long lasting (e.g., Kolers, 1976).…”