Wood in Sport Equipment - Heritage, Present, Perspective

doi:10.22382/book-2022-01

2022

DOI: 10.22382/book-2022-01

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Wood in Sport Equipment - Heritage, Present, Perspective

Abstract: Wood in Sports is a treasure trove of interesting and valuable information for sports lovers and wood enthusiasts alike. From philosophical and ethical considerations to specialized wood technological information for individual sporting tools, there is much to be learned from this collection of essays for a broad public.

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Web-Based Communication of Wooden Sport Equipment: An Analysis Based on Six Olympic Sports

Negro

Blanc

Bruzzese

et al. 2022

Forests

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Wood has traditionally been used to make sports equipment and playing surfaces. While its use is outdated in several sports, in many others, wood remains well-established or even the material of choice, e.g., to make basketball floors or table tennis rackets. This study aims at evaluating the main drivers of web-based communication of wooden sport equipment. Six Olympic sports in which wood is still used were identified: baseball, skateboarding, skiing, snowboarding, surfboarding, and table tennis. For each sport, five websites of manufacturers were selected based on their page rank. Five evaluators assessed each website, rating the degree to which their discussion of wood intersected with four dimensions (and the related sub-dimensions): environment and ethics, design, wood technology, and communication. Significant differences (p < 0.05) are found among the dimensions, where communication and wood technology scored the higher ratings. Several differences are found among sub-dimensions, for instance in terms of attention given to environmental and social sustainability. Among the various findings, environmental and social sustainability, based on a proper commitment, is a relevant target for the web-based communication of manufacturers of wooden sport equipment. We argue that this is both for ethical reasons, and for market and image purposes.

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Web-Based Communication of Wooden Sport Equipment: An Analysis Based on Six Olympic Sports

Negro

Blanc

Bruzzese

et al. 2022

Forests

View full text Add to dashboard Cite

show abstract

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Wood in Sport Equipment - Heritage, Present, Perspective

Cited by 1 publication

References 50 publications

Web-Based Communication of Wooden Sport Equipment: An Analysis Based on Six Olympic Sports

Web-Based Communication of Wooden Sport Equipment: An Analysis Based on Six Olympic Sports

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