“…Conducting a systematic comparative analysis of the magazines' content would certainly be worthwhile but it is beyond the scope of this study. This article aims to complement earlier historical research on post-war women's magazines in Finland, which has emphasized magazines' focus on the gendered division of labor (Erkka Railo 2011Railo , 2014, appealing to women as housewives and mothers (Maija Tö yry 2005), and presenting distinctively Western views on fashion and consumption (Saarenmaa 2013). 5.…”