Abstract:This entry provides an introduction to the main works on women's reading practices, and women as readers/consumers of women's magazines. Much of existing research in this field is based on the Victorian fallacy that women are passive consumers of media texts. In contrast, this entry focuses on the small section of existing work that understand women readers as active participants in meaning‐making, specifically concentrating on the pleasures, otherwise termed “uses and gratifications” that women gain through t… Show more
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