Women's Empowerment Within the Tourism Industry

Abstract

Travelling is essential for maintaining one's happiness and mental wellness. Tourism is a job providing industry and huge contributions to economic growth, and many studies have been undertaken to determine who is attracted to tourism. Surprisingly, women take a major stand in the tourism industry. The purpose of this study is to examine female solo travelers' risk assessment and their mitigation strategies by investigating online travel blogs. Therefore, the study aims at assessment of risk such as physical risk, destination-specific risk, and financial risk faced by solo women travellers by considering and analyzing online women travellers' blog narratives. These narratives from online travel blogs pertaining to Indian solo female travellers are considered in this study. Hence, this assessment gives an opportunity to know how to stay safe in uncertain situations and also mitigation strategies to stay alert. The result of the study indicates the various risks faced by solo female travel and mitigation strategies for promotion of more female travellers.